Bosch Named Service Parts Grand Vendor of the Year by Advance Auto Parts
Advance Auto Parts has named Robert Bosch Corp. recipient of the 2003 Service Parts Grand Vendor of the Year Award. Advance presents this award to the vendor with the top overall performance in the areas of service level, product and program quality, merchandising/promotions, customer service and account management.
Kendall Motor Oil Awards Chemicals Business to TCC
Kendall Motor oil, a ConocoPhillips brand, awarded its automotive chemicals business to Texas-based Technical Chemical Co. (TCC). According to Ray Sparling, Kendall Motor oil brand manager, the relationship between TCC and Kendall will offer Kendall more branded product choices and will consolidate the product line across the ConocoPhillips family of brands.
Campaign to Bring Back the “Midas Touch”
Midas wants to return to its core value of trust with the resurrection of a marketing campaign first used in Midas advertising in the 1980s. The company’s new national advertising agency DDB Chicago is collaborating with Ogilvy & Mather Toronto on the “Trust the Midas Touch” campaign. The campaign will include commercials that take place in a Midas shop and show a humorous dialog between a customer of Midas and a Midas service employee, who is hooked up to a polygraph machine. The commercials are the first in a long-term campaign to grow Midas’ category-leading shares in brakes and exhaust and to support the expansion of its services, including oil changes and other routine maintenance services.
ChevronTexaco Celebrates 100th Anniversary of Havoline Brand
ChevronTexaco Global Lubricants is launching a year-long program to celebrate the 100th anniversary of the Havoline brand. As part of the centennial celebration, ChevronTexaco said it is investing in numerous marketing programs and consumer promotions to drive the Havoline name in 2004, including sponsorship of the U.S. Olympic Team competing in the 2004 Athens Summer Olympic Games, retro product packaging and a sweepstakes with a grand prize of $1 million.
It’s Not Too Late to Celebrate National Car Care Month
April is National Car Care Month (NCCM) and while it is now less than a month away, it’s not too late to get in the game. Car Care events last year provided startling results with ninety percent of vehicles that were inspected during National Car Care Month failing one or more aspects of the inspection, according to the Car Care Council. Don’t let 2004 be a repeat performance.
AMN Perspectives by Thomas Group: Experience at Work
In our last article we raised the issue of conflicting department strategies without really addressing it. Let’s do that now. As an example, what happens when finance drives for lower inventory levels to minimize working capital costs, sales and marketing promises customers more inventory to improve service, and production plans long manufacturing runs with low flexibility to maximize favorable variances? The results will not be pretty.
KYB Launches Safety Center Program
KYB America LLC is launching the KYB Safety Center Program, a promotional program developed to help professional technicians receive training and technical service, as well as signage and functional items to help them grow their business. KYB America LLC is launching the KYB Safety Center Program, a promotional program developed to help professional technicians receive training and technical service, as well as signage and functional items to help them grow their business.
Bosch Promotes Platinum Spark Plugs with Rebate Offer, Sweepstakes
Robert Bosch Corp. hopes to draw customer attention to the advantages of installing Bosch Platinum spark plugs with its new “Get the Big Picture” sweepstakes. The promotion gives customers a chance to win an RCA 61-inch DLP HDTV, in addition to a 60 cent rebate on the purchase of four Platinum Spark Plugs.
Federal-Mogul’s Champion, Wagner Lighting Brands Honored For Marketing Excellence
Federal-Mogul’s Champion spark plugs and Wagner lighting brands were honored in two recent international marketing competitions held in New York City. The Champion spark plugs “Champion Powers All” integrated marketing campaign was a finalist winner, and received a certificate of distinction in the 2004 AME (Advertising Marketing Effectiveness) Awards competition. Federal-Mogul’s Wagner lighting marketing team was also a finalist winner and recipient of a certificate of distinction in the 46th annual TV, Cinema and Radio Advertising competition of the prestigious New York Festivals.
Cooper Tire Puts on its Game Face
The official tire of six NCAA conferences, Cooper Tire & Rubber is taking an experimental approach to building regional brand awareness through a series of pre-game and on-court interactive promotions at upcoming NCAA basketball games. “We’re aiming to activate our corporate partnerships by pushing our involvement past simple signage, and enhancing our consumer’s sports experience,” said Pat Brown, vice president of advertising and communications at Cooper Tire.