Lift Association Elects Officers & Directors
The Automotive Lift Institute (ALI) re-elected Gary Kennon of Rotary Lift (Madison, IN) to serve as Chairman of its Board of Directors at its recent annual membership meeting.
Executive Interview with Richard Alameddine, Vice President of Marketing, North American Aftermarket, Tenneco Automotive
Richard Alameddine is vice president of marketing, North American Aftermarket, for Tenneco Automotive, manufacturer of Monroe shocks and struts, Walker exhaust products, DynoMax performance exhaust, Rancho performance/off-road suspension technologies and DNX products for the tuner market. Among the company’s other key products are DuPont Car Care appearance and performance chemicals, developed through a strategic product alliance with DuPont. Tenneco Automotive is based in Lake Forest, Ill., with aftermarket product engineering and marketing operations in Monroe, Mich.
R. L. Polk & Co.’s Ask the Industry Checks Out National Car Care Month Events
It’s April and Spring has sprung. While springtime marks the start of many seasonal rituals, the Car Care Council wants to make sure that consumers add vehicle maintenance to their springtime to do lists. From event planning kits, to brochures, signage and promotional efforts, the Car Care Council has made it incredibly easy for aftermarket manufacturers, distributors and installers to get involved. It’s a win-win situation — the aftermarket gains a better image, better reputation and hopefully more business; the consumer walks away with a safer, better maintained car, increased vehicle knowledge and awareness and (hopefully), an improved perception of our industry. To find out how the industry is taking advantage of this opportunity, we asked a repair shop and a manufacturer: What are you doing for National Car Care Month?
Monroe ‘Safe All-Around’ Campaign to Reward Consumers for Getting New Shocks and Struts
Tenneco Automotive’s Monroe brand is backing its 50,000-mile ride control service recommendation with a promotion that will reward qualifying consumers with comeback certificates valued up to $80 and entries into a grand-prize sweepstakes.
Executive Interview with Michael Scheiven, Director, Aftermarket Channel, Philips Automotive Lighting North America
Our latest Executive Interview features Michael Scheiven, director, Aftermarket Channel, Philips Automotive Lighting North America. Just about two years ago, Scheiven joined Philips after a long and successful career with General Motors (GM). Scheiven spent 19 years at GM, serving as director of AC Delco Aftermarket Operations with General Motors Brazil, International Marketing Manager with GM Service Parts Operations US, Commercial Director for GM Service Parts Operations-Mexico and South America Sales Manager for General Motors Corp. It was precisely this background that led Philips to recruit Scheiven, as the company sought to revitalitize its aftermarket business. Scheiven recently spoke with aftermarketNews.com about Philips’ Automotive Lighting business and the changes in this market segment.
Automotive Lift Institute Appoints Executive Vice President
R. W. (Bob) O’Gorman has joined the Automotive Lift Institute Inc. (ALI) as executive vice president. O’Gorman will succeed current president E.K. (Chic) Fox, who announced his plans to retire in April 2004. Fox was with the Automotive Lift Institute for 43 years.
New Training Video Available from the Automotive Oil Change Association
The Dallas-based non-profit Automotive Oil Change Association (AOCA) has released a new training video, “Safety is No Accident,” designed to help fast lube businesses avoid the most frequent customer and employee injuries and claims.
It’s Not Too Late to Celebrate National Car Care Month
April is National Car Care Month (NCCM) and while it is now less than a month away, it’s not too late to get in the game. Car Care events last year provided startling results with ninety percent of vehicles that were inspected during National Car Care Month failing one or more aspects of the inspection, according to the Car Care Council. Don’t let 2004 be a repeat performance.
Sarah Fisher and Larry Hoofnagle to be Featured on C.A.R. Show
IRL IndyCar Series driver and Raybestos Safety Campaign spokesperson Sarah Fisher, and Larry Hoofnagle, director of marketing for Brake Parts Inc., will be featured on the C.A.R. Show radio program on Saturday, January 31. The broadcast will air between 9 – 11 a.m. EST. During the broadcast, Hoofnagle and Fisher will discuss the importance of vehicle maintenance and the need to educate consumers about taking proper care of their vehicle’s braking system through annual brake inspections, maintenance and repair.
Executive Interview with Rich White, Vice President of Marketing & Communications, AAIA, and Executive Director of the Car Care Council
Rich White is vice president of marketing and communications for the Automotive Aftermarket Industry Association (AAIA). He oversees marketing, public relations, media relations, publications, Web sites and most recently, the Car Care Council and the “Be Car Care Aware” consumer education campaign. With National Car Care Month just around the corner, White provided aftermarketNews.com with an update on the “Be Car Care Aware” consumer education campaign and the Car Care Council’s plans for this year. He also shared how aftermarket companies can become more involved in the campaign.