Dana and GETRAG Sign Joint-Venture Agreement with Volvo
A recently formed joint venture company between Dana and GETRAG has signed an agreement with Volvo Car Corp. (VCC) to purchase a 60-percent interest in VCC’s operations in Koping, Sweden. The resulting joint venture with VCC will be known as GETRAG All Wheel Drive AB, a Dana/GETRAG Co. The company will produce all-wheel-drive (AWD) and chassis systems and components for passenger cars and sport-utility vehicles.
Visteon Projects Profit After Losses
Visteon Corp. expects to earn a small net profit this year after losing at least $1.6 billion from 2001 to 2003, executives said Thursday. If Visteon turns a profit this year, it would be the first since 2000, the year the auto parts maker separated from Ford Motor Co. In a briefing for Wall Street analysts in conjunction with the North American International Auto Show, Visteon laid out its financial expectations for the first time in at least a year.
Former Urda Exec Forms New Aftermarket PR Agency
Kristen Simpson, former executive at Akron, Ohio-based PR agency Urda Co. (now Urda-Roberts), has launched Simpson Communications LLC. The new public relations agency, based in Shaker Heights, Ohio, will specialize in business-to-business communications for the automotive aftermarket. Simpson Communications will offer a full range of public relations services, including new product launches, press events, media relations, copywriting, strategic planning, event management and internal communications.
Lear Bases Rosy Outlook on Economy, New Sales
Auto-interiors supplier Lear Corp. said Thursday it would grow its profit in 2004 as the company reaps the benefits of new business and an improving economy. Lear, in a presentation with analysts in conjunction with the North American International Auto Show, said it expects to earn $5.85 to $6.25 per share this year, in line with the analyst consensus estimate of $6.11. The forecast also beats the 2003 earnings-per-share consensus estimate of $5.51.
Automakers Tailor Ads to Woo Minorities
The auto industry increasingly is targeting the black, Hispanic and Asian American communities with tailored advertising, as the buying power of minorities grows, according to a recent report in the Seattle Post-Intelligencer Reporter . Companies are now beginning to create ads that speak to specific audiences, placing them in targeted media outlets. According to Randi Payton, publisher of the magazines African Americans on Wheels and Latinos on Wheels, this increased attention to diversity is even making its way into the design of cars, as automakers tailor products to lifestyle choices.
Hawk Corp. Announces Restructuring Plan
Hawk Corp. has initiated a new plan to focus on its two primary business segments — friction products and precision components, in an effort to improve the company’s global competitive cost position and support long-term growth initiatives in these segments. As part of the repositioning plan the company intends to achieve cost savings at its friction products segment by moving operations at its Brook Park, Ohio, location to a new U.S. production facility. Hawk also said it plans to sell its motor segment and engage the services of an investment banker to advise the company as it reviews strategic alternatives relating to Hawk’s Tex Racing business unit.
Tenneco Automotive’s Walker Brand Launches Program to Boost Shops’ Exhaust Margins
Tenneco Automotive, manufacturer and marketer of Walker exhaust products, has launched a new product marketing and merchandising initiative designed to help shops recapture lost margins. At the heart of the program is an all-new Walker premium replacement muffler – the Quiet-Flow3 – which the company says delivers the precise sound, fit and guaranteed durability that is preferred by owners of late-model domestic and import vehicles.
Brake Parts Inc. Names VP of Sales for Branded Products
Brake Parts Inc. has promoted Mike Fiorito to the position of vice president of sales – branded products. As part of its continuing focus on customer relationship management, the company is combining the leadership of its branded sales groups, according to Charlie Westmoreland, senior vice president of sales.
Herman Trend Alert: What Some Recruiters Look For
As futurists, we are often asked by concerned parents what advice they should give to their children. What courses to take? Where will the jobs be in the future? Because of the speed of evolution of occupations and technology, we recommend that young people study liberal arts to gain a good grounding in a wide range of areas. Students learn how to research and explore, solve problems and make decisions, challenge and collaborate—vital skills in today’s workplace. We’ve seen another trend emerging recently.
Ex-Visteon Employees File Suit
More than 50 former employees of Visteon Corp. have filed a lawsuit against the $18-billion auto-parts supplier, claiming that the company conned them into signing non-negotiable separation agreements that they later learned were negotiable for more compensation. The multimillion-dollar suit, filed last week in the U.S. District Court in the Eastern District of Michigan, says that Visteon presented 54 workers with separation contracts in April 2001 after the Dearborn, Mich.-based company announced that it would cut its white-collar workforce.