Cooper Unveils New TV, Print Ad Campaign
Cooper Tire & Rubber has unveiled a multi-million dollar advertising campaign aimed at reinforcing the tire brand’s performance and value. The campaign adds to Cooper’s tag line, “Don’t Give Up a Thing,” with an additional message, “Get Everything You Want.” The ads focus on emotional considerations of buying tires, rather than product features. The campaign involves three, 30-second television spots and seven print ads.
Ex-Detroit Exec Named to Alcoa Post
A former Detroit executive has been named vice president and general manager of Alcoa’s Warrick Operations – the highest position at the facility, the company said Thursday. Michael Lucas, who began his duties Monday, came to Alcoa from Piston Automotive, a diversified company that provides manufacturing, assembly and logistics services to the automobile industry. He served as chief operations officer for Piston.
TRW Automotive and FAWER Sign Commercial Steering Joint Venture Agreement
TRW Automotive J.V. LLC and FAWER Automotive Components Co. Ltd. have formed a new joint venture called TRW FAWER Commercial Vehicle Steering (Changchun) Co., LTD. The new company will manufacture and sell steering gears for the commercial vehicle market.
Executive Interview with Tony Perticari, Vice President of Sales and Marketing, Crown Remanufacturing
Our latest edition of “Executive Interview” features Tony Perticari, a 35-year veteran of the automotive parts industry. Perticari joined Philadelphia-based Crown Remanufacturing in 1986. He currently serves as vice president of sales and marketing for the company and is responsible for all NAFTA and overseas sales and marketing activities. Join us as Tony Perticari tells us what makes Crown tick, and what it takes to stay ahead of the pack. He also shares with us his predictions for the future of the reman industry, and the company.
MACS, Four Seasons Sponsor Car Care Council Women’s Board Scholarships
The Car Care Council Women’s Board has announced that the Mobile Air Conditioning Society Worldwide (MACS) and Four Seasons, Inc., a division of Standard Motor Products, Inc., have each agreed to sponsor a $500 scholarship for a female student interested in entering the automotive aftermarket.
Firestone Tire and Service Centers Kick Off 2004 Car Care Academies
BFS Retail & Commercial Operations, LLC (BFRC) has announced the nationwide schedule for its 2004 Car Care Academy campaign, which kicks off in time for National Car Care Month in April. These free, interactive seminars will be held at Firestone Tire & Service Centers and Tires Plus stores across the U.S. The seminars will teach consumers what they can do on a monthly basis to help keep their cars running in better condition.
American Tire Distributors Adds to Team of Equipment Specialists
American Tire Distributors has added to its team of equipment specialists with the recent hiring of Ralph Bachemin. Bachemin, who joined American Tire Distributors in January, handles automotive equipment sales and service for the company’s Mobile, Ala., distribution center, covering Southern regions of Louisiana, Alabama and Mississippi. Bachemin joins a network of approximately 45 equipment specialists employed by American Tire Distributors across the U.S. who assist dealers in establishing and maintaining a productive automotive services shop.
American Axle Pact Ratified; Supplier Gets the Right to Negotiate 2-Tier Wages
UAW members ratified a four-year contract with American Axle & Manufacturing Inc., after a one-day strike late last month that disrupted General Motors Corp. truck production. About 68 percent of the employees voted for the contract, the union said Monday. About 68 percent of the employees voted for the contract, the union said Monday.
Technology Outpaces Would-be Technicians
Help Wanted: Automotive technician. Starting salary: $30,000. Benefits include medical insurance, plus two weeks paid vacation and two long weekends off — that’s Thursday through Sunday — a year. How difficult is it to fill a job like that in Michigan’s lackluster economy? Plenty, according to Stan Shephard, owner of Shephard’s Hi Tech Automotive in Detroit. Shephard posted his help-wanted sign 18 months ago, and today the position remains unfilled. He’s had only 15 applicants for the job.
CSK and NHRA to Educate Youth on Dangers of Street Racing
CSK Auto Inc. and the National Hot Rod Association (NHRA) have joined forces to educate America’s youth of the dangers of street racing and the benefits of racing at licensed race tracks under controlled conditions. According to the National Highway Traffic Safety Administration, motor vehicle accidents are the leading cause of death for people aged 16 to 20. CSK Funny Car drivers Del Worsham and Phil Burkart, in conjunction with local police departments, are scheduling visits to high schools throughout the country to share their professional racing experience and offer firsthand knowledge of why drivers should “Race on the Track, Never on the Street.”