BWD Automotive Announces Vehicle Service Professional Rewards Program
BWD Automotive has launched a new Vehicle Service Professional (VSP) Rewards program, designed to foster, preserve and enhance the relationship among automotive repair technicians, distribution customers and BWD Automotive. The goal of VSP Rewards is to provide today’s professional automotive technician with up-to-date educational and reference tools required by an increasingly complex automotive repair industry.
CBS Segment Featuring ASA’s Ron Pyle Sparks Criticism from Insurers, Repairers
The Automotive Service Association’s (ASA’s) Chief Staff Executive Ron Pyle was recently featured in two CBS programs that addressed the issue of insurer-owned body shops. A number of insurers and repairers responded negatively to the segment, including the National Auto Body Council (NABC), which sent a stern letter to CBS News stating that the segment didn’t live up to its sensationalized billing, when Dan Rather told the viewing audience to stay tuned to see how consumers are possibly being ripped off by collision repair shops.
ASA Chief Staff Executive Addresses Consumer, Insurer Issues on Two CBS Programs
The Automotive Service Association (ASA) and its Chief Staff Executive Ron Pyle played a significant role in two CBS programs that addressed the issue of insurer-owned body shops. Pyle was recently interviewed at ASA’s headquarters in Bedford, Texas, and appeared Wednesday, Feb. 11, on the “CBS Evening News” during its “Eye on America” segment. On Thursday, Feb. 12, Pyle provided follow-up coverage on this issue when he was interviewed again by CBS during an appearance on “The Early Show.”
New Import Parts Specialist Certification Tests Available
Aftermarket firms can begin the new year with a competitive edge by encouraging employees and customers to take the newly updated Auto International Association (AIA) Import Parts Specialist and Master Import Parts Specialist certification tests. Better-trained counter personnel and service technicians are vital to ensuring quality repairs and satisfying import nameplate customers. These tests address the pressing need for professionals with knowledge and training to help drive improved sales and provide the best customer service to import nameplate owners.
ACDelco to Sponsor MACS 2004 Convention
ACDelco will be a silver-level sponsor at this year’s Mobile Air Conditioning Society (MACS) Worldwide 2004 Convention and Trade Show, CRANK it UP!, Jan. 22-24 at the Caribe Royal All-Suites Resort and Convention Center in Orlando, Fla. Susan Christophersen, manager of product service and training development for ACDelco, and Bob Stewart, A/C training program development, ACDelco service training, both will be presenting during the MACS 24th annual convention.