BWD Automotive Announces Vehicle Service Professional Rewards Program
BWD Automotive has launched a new Vehicle Service Professional (VSP) Rewards program, designed to foster, preserve and enhance the relationship among automotive repair technicians, distribution customers and BWD Automotive. The goal of VSP Rewards is to provide today’s professional automotive technician with up-to-date educational and reference tools required by an increasingly complex automotive repair industry.
Campaign to Bring Back the “Midas Touch”
Midas wants to return to its core value of trust with the resurrection of a marketing campaign first used in Midas advertising in the 1980s. The company’s new national advertising agency DDB Chicago is collaborating with Ogilvy & Mather Toronto on the “Trust the Midas Touch” campaign. The campaign will include commercials that take place in a Midas shop and show a humorous dialog between a customer of Midas and a Midas service employee, who is hooked up to a polygraph machine. The commercials are the first in a long-term campaign to grow Midas’ category-leading shares in brakes and exhaust and to support the expansion of its services, including oil changes and other routine maintenance services.
Bankrupt Venture Might Sell Some Assets
Bankrupt auto supplier Venture Corp. plans to put itself up for sale to see if there is any interest in the Fraser firm’s assets or business contracts, say lawyers and others familiar with the struggling company. Venture, which makes plastic parts such as instrument panels for the auto industry, has asked the U.S. Bankruptcy Court in Detroit for permission to market the company. A hearing to get approval and determine how marketing would be handled is scheduled for March 11.
TI Automotive to Build New Plant in Mexico
TI Automotive, a supplier of fully integrated fluid storage and delivery systems, plans to build its seventh manufacturing plant in Reynosa, Tamaulipas, Mexico. The new 60,000-square-foot facility will employ 400 people and will produce brake and fuel lines for automotive assembly plants in North America. The plant is expected to open this summer.
Titan Permanently Closes Natchez Plant; Considers Venture for Brownsville Plant
Titan International has reported that it will permanently close its tire plant in Natchez, Miss., and possibly pursue a joint venture with an unnamed party for its Brownsville, Texas, facility.
Parts Distributor Leverages Technology to Achieve Growth Profitability
Georgia parts distributor, Powertrain Inc. of Savannah, has reported a 25 percent growth in the company’s billed labor time since it began using DST Inc.’s DSTWare Service module to manage both its parts distribution and service business. With 33 percent of its business mix consisting of service, the Durrence’s have said they attribute this growth to the software’s ease of use.
DST Asks: What Value Do You See in Sharing Detailed Sales Data?
An ongoing dilemma exists between all tiers of the supply chain due to the gulf caused by lack of collaboration and sharing of sales information that would ultimately benefit all — manufacturers, distributors, parts retailers and service providers. Where do you stand on these issues? Our objective is to generate the thought and dialogue that might provide energy to new initiatives. See our special offer at the end of this week’s column!
WTO Penalizes U.S. Exports for First Time
The United States comes under World Trade Organization penalties for the first time today, the result of congressional failure to steer through presidential politics, employment anxiety and budget deficits and head off the tariffs. A 5-percent penalty tariff awaits U.S. exports such as jewelry and refrigerators, toys and paper. The penalty climbs by 1 percentage point for each month that lawmakers fail to bring U.S. laws in line with international trade rulings.
American Axle Gets 2-Tiered Pay Plan In Tentative Deal
The UAW’s quick settlement Friday morning of the one-day strike at American Axle & Manufacturing Inc. in Detroit finds the union again authorizing a concept it once loathed — a two-tier wage structure that ensures future employees never make as much as current ones.
TI Automotive Combines Regional Operations
TI Automotive, a leading supplier automotive fluid storage and delivery systems, has combined its regional operations for heating, ventilation and air conditioning (HVAC), in a move to help streamline its product development process.