Pennzoil Platinum Prize Honors Vehicle Enthusiasts
Pennzoil presented the Platinum Prize to auto and truck enthusiasts around the country as part of its Platinum Garage Tour that traveled to auto events around the country. This award recognized enthusiasts who made the ultimate commitment to protect their most prized investment — their custom or classic vehicles.
New Life in the Aftermarket
Pricey auto accessories like Lamborghini-style flip-up doors, 24-inch rims and 10-inch television screens are fueling the latest spending craze in the automotive industry, with young enthusiasts and old hot-rodders alike “pimping out” their cars. It’s a booming $31.5-billion-a-year business, whose customers no longer fit the stereotypical image of street thugs, hip-hop stars and celebrities.
Edelbrock Launches New Web Site
While the company is usually encouraging customers to test drive its many performance products, this time Edelbrock wants customers to take its newly revamped Web site www.edelbrock.com for a spin. Already a popular destination for high-performance enthusiasts, the Web site has been “retooled,” making it easier to find products, tech info and the latest company news.
2005 PRI Trade Show To Display More New Racing Technology and Products
According to show organizers, the 2005 Performance Racing Industry (PRI) Trade Show will be bigger and better than ever this year. Slated to take place Dec. 1-3 in Orlando, Fla., the 18th Annual PRI Trade Show will encompass 1,000,000-square feet of floor space, with more than 25 percent of exhibitors requesting additional booths this year. This is the first time the event will take place in Orlando, after 17 years in Indianapolis.
Garden of Speedin’ Updates Parts Guides to New CD-ROM Format
The Garden of Speedin’ Inc., formerly known as Vintage Parts 411, recently updated all 12 of its parts locating guides for GM, Ford, and Mopar cars and trucks. All of the guides are now available on CD-ROM.
SEMA Raises $5,000 for Charity
More than $5,000 was raised for charity through a variety of special activities that took place during the SEMA International Auto Salon-Los Angeles earlier this month. Proceeds benefit Athletes and Entertainers for Kids, a nonprofit organization that provides a variety of programs to children in need.
More Aftermarket Eye Candy at This Year’s North American International Auto Show
Although there’s no shortage of muscle on the main floor at this year’s North American International Auto Show — the 850-horsepower Chrysler ME412 concept is only the beginning — there’s also a subterranean performance theme that’s been missing from previous shows. Once the take-it-or-leave-it realm of marginal players like Daewoo and stillborns like the revival Cunningham sports car, Cobo Center’s downstairs Michigan Hall exhibit area is studded this year with an intriguing array of production vehicles enhanced by aftermarket bolt-on goodies: designer wheels, low-profile tires, oversize brakes, high-performance shock absorbers and more.