Mitchell 1 to Offer eCRM Program Powered by MyCarPage.com
POWAY, CA – Mitchell 1 has partnered with MyCarPage.com to expand its Customer Retention Marketing (CRM) program to include eCRM, an e-mail based service designed for small-to-medium sized automotive repair shops and for shops that want to try the CRM program at a lower monthly price. This new eCRM program is fully integrated with Mitchell
New Consumer Behavior and Vehicle Condition Data to be Reported at AAPEX
Interested in learning if consumers are doing more maintenance because of higher gas prices, or whether protecting the environment is a motivator to take better care of their vehicles? All new survey results of consumer attitudes and behavior, as well as complete results of vehicle inspections during April and October Car Care Month events, will be part of a special education session hosted by the Automotive Aftermarket Industry Association (AAIA) during AAPEX. The session will be held from 8 to 9 am on Thursday, Nov. 1, in room 203 of the Sands Expo Center in Las Vegas.
The Evolution of Aftermarket Product Lines: Where We Are Today and How We Got Here
The complexities of today’s aftermarket product lines challenge every distributor and manufacturer. How did we get to this point and how will the future of domestic and off-shore sourcing shape tomorrow’s aftermarket? This week, in a five-part series, Dave Caracci writes about new dynamics in the ever-changing supplier/distributor relationship.
Hytec Automotive Named Preferred Vendor of Water Pumps to Parts Plus, IAPA Stores
TAMPA, FL and COLUMBUS, OH – Hytec Automotive, a DeBartolo Company, has achieved “preferred vendor” status with the Automotive Distribution Network, the marketing group comprised of Parts Plus and Independent Auto Parts of America (IAPA) auto parts stores. As a preferred vendor for the Automotive Distribution Network, Hytec will be the only supplier of new
3M Raises Full Year Earnings Expectations After Record-Setting Third-Quarter
ST. PAUL, MN — 3M has announced its sales and profit results for the third quarter of 2007. The company posted record third-quarter sales of $6.2 billion, an increase of 5.5 percent. Sales rose 9.4 percent, adjusted for recently divested businesses. Third-quarter net income was a record $960 million, or $1.32 per share, versus $894
John “Max” McGowan Celebrates 35 Years in the Aftermarket
Maximum Marketing Services has announced that its founder, John “Max” McGowan, is celebrating his 35th anniversary in the automotive aftermarket. McGowan founded Maximum Marketing in 1981 and currently serves as the company’s senior advisor. Based in Chicago, Maximum is a full-service agency that specializes in advertising, public relations, graphic design, direct marketing, sales promotion, web design, research and fulfillment for a variety of aftermarket and heavy duty clients.
The Pulse: Average Number of Service Bays at Import Shops is Growing
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using Babcox Research we look at the growth of service bays in import repair shops.
ArvinMeritor Recognized for Women’s Leadership Programs
TROY, MI — ArvinMeritor has become the first company from the automotive manufacturing industry sector to be classified as a "Most Valuable Player" (MVP), according to the 2007 Women’s Leadership Index (WLI). To achieve elite MVP status, ArvinMeritor was recognized in the following categories for Fortune 500 companies: — Women Directors: ArvinMeritor has two women
Shell Leverages NASCAR Team Sponsorship to Develop Sales, Branding Programs for Wholesalers, Retailers
Shell is leveraging its relationship with Richard Childress Racing (RCR), Kevin Harvick and the No. 29 Shell-Pennzoil car in an effort to drive traffic and sales at Shell branded service stations in the U.S. Since the company’s re-entry into the sport last year, Shell has created a number of national and local brand-building opportunities for wholesalers and retailers by providing chances for them to become a part of the NASCAR ‘buzz.’
U.S. Auto Parts Network Names Shane Evangelist Chief Executive Officer
U.S. Auto Parts Network, an online provider of aftermarket auto parts and accessories, has appointed Shane Evangelist as chief executive officer. Evangelist succeeds Mehran Nia, who served as president and chief executive officer since founding U.S. Auto Parts in 1995. Nia will continue to serve on the board of directors. Prior to joining U.S. Auto Parts, Evangelist served as senior vice president and general manager of Blockbuster Online, where he was responsible for leading the creation, development and launch of Blockbuster’s online movie rental service. Under Evangelist’s leadership, Blockbuster grew monthly unique visitors faster than any other e-commerce company in 2004, was listed as the fastest growing Top 500 e-commerce business in 2005 according to Internet Retailer and followed that up as the fastest growing Top 100 e-commerce business in 2006.