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OVERHEARD: Product Quality Ranks No. 1

Babcox Media asked respondents to rate five qualities when they decide which brands of tires to carry.

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This “Data Did You Know” item comes from Babcox Media Audience Insights Manager Bruce Kratofil:

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In the MPN Brands survey, Babcox Media asked respondents to rate five qualities when they decide which brands of tires to carry. Ranked from 1 (Most important) to 5 (least important) – the most important was Product Quality, with an average score of 1.54. That was far ahead of Price, which had an average score of 2.25. The others were Customer Perception at 2.86, Ease of Ordering at 4.16, and Warranty ant 4.2.

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