Omix-ADA, a manufacturer of high-quality Jeep, truck and off-road parts and accessories, has announced a detailed list of recent promotions and appointments made by its internal domestic sales team. These changes were made in a direct effort to increase the company’s overall strength in the marketplace.

At the forefront of these changes, Mike Timmons has been announced as vice president of sales at Omix-ADA. Timmons has been with the Truck Hero family since 2011, most recently serving as the vice president of sales for BedRug. He also possesses a vast amount of market experience, as well as a fresh energetic approach to the challenges faced by the automotive aftermarket community.

Ryan Jackson was appointed to the position of director of product management. Jackson previously served as director of sales for Omix-ADA/Rugged Ridge since 2012, which provided him valuable insights into gauging brand presence and a clear perspective into a strategy-based program for product development.

In addition, Pat Johnson was appointed as national sales manager for the U.S. and Western Canada, while Ray Weaver was designated as national sales manager for major accounts. Weaver is still managing both the Northeast and Eastern Canadian territories in his new position. Both Johnson and Weaver have extensive prior experience as domestic sales representatives with Omix-ADA, allowing them to further develop the customer relationships and foster sales growth.

The naming of three regional sales managers further displays the company’s commitment to operational excellence, according to Omix-ADA. Zach English will cover the Southeast region, Spencer Slade the Central region and Fred Gatti the Western region. English brings with him a wealth of knowledge after spending the last five years as a sales rep for Omix-ADA/Rugged Ridge. Slade joins the Omix-ADA team from Truck Hero sister company Extang, where he was a sales manager in the Texas area. Fred Gatti also came to Omix-ADA from Extang, where he spent the last four years, most recently as the Western regional sales manager in Southern California.

Also reporting to the national sales managers are Dave Logan and Sean Burger, who have accepted new positions as territory sales representatives. Both Burger and Logan will be sharing their extensive knowledge of Omix-ADA and Rugged Ridge products with retailers and distribution centers across the country and Western Canada.

For more information on Omix-ADA, visit omix-ada.com or call 770-614-6101.