LAS VEGAS – Bosch is redesigning the packaging for its Double Platinum and Platinum OE Fine Wire Spark Plugs.
“Our new and simplified packaging design is based on extensive market research of our customers in North America,” said Eunice Marriott, director spark plugs, Aftermarket North America. “Several hundred interviews were conducted with individuals who had personally replaced spark plugs or intended to replace them. Overall, those interviewed said the new, proposed packaging changes were an improvement and would inspire a decision to purchase.”
According to Marriott, the design changes include modification of the front-facing image for increased visual interest. Also included is easy-to-read information on product features and benefits with the text in three languages – English, Spanish and Canadian French – for use across North America.
In addition, the Bosch global quality color scheme has also been implemented with dark blue for Double Platinum and light blue for Platinum.
For further details on the Bosch portfolio of OE Fine Wire Spark Plugs, visit: http://www.boschautoparts.com/auto/spark-plugs.
