Long gone are the days when MotoRad was just a thermostat company. Now, as Matt Buchholz, the company’s CEO, says, MotoRad develops, manufactures and supplies a range of products for both existing and emerging vehicle technologies. To keep up, the company is using its customers as a guidepost for creating the products they need when they need them.
Celebrating its 65th anniversary this year, MotoRad has evolved over the years to include sensors, actuators, closure solutions and thermal management products in its offering all while creating products with the customer in mind.
During the 2023 AAPEX Show, Babcox Media’s Joe Keene caught up with Buchholz at the MotoRad booth to delve into the company’s product highlights at the show and understand its focus for the future.
