Jason Rhoads and Tim May are Minimizer veterans that find themselves doing something new for the company these days. Both Rhoads and May have been promoted to the newly created position of business development managers (BDMs).

“Jason and Tim are perfect for this new role in many ways,” said Greg Renberg, Minimizer senior director of sales. “They both bring plenty of sales experience, industry knowledge and important contacts to the table.”

Minimizer BDMs will focus on developing stronger fleet relationships, something the company sees as key for its long-term strategy.

“Our goal is to meet the needs of fleets everywhere,” Renberg said. “What issues are they experiencing? How can we best provide a solution? These are important questions that Jason and Tim will be focused on.”

While Minimizer BDMs will call directly on the fleet customers, all sales will be facilitated through Minimizer’s exclusive distribution network, allowing fleets to have local availability on parts throughout North America.

Rhoads spent several years in the Minimizer marketing department, while May served as mid-south territory manager from 2016 until his promotion.

“These two have their fingers on the pulse of the trucking industry,” Renberg said. “I can’t think of anyone more qualified for this new position.”