The Automotive Training Institute (ATI) has enhanced its client fulfillment department to better serve its growing member base by bringing on Mike Skibbie as VP of client fulfillment.
As VP of client fulfillment, Skibbie will be responsible for overseeing total department operations. Bryan Stasch will now serve as VP of product and content development – an area of expertise that he excels in. By splitting these roles, ATI says it will build a stronger foundation for growth in coaching auto repair and collision shop owners to improve their businesses.
Skibbie comes to ATI with more than 19 years of automotive and leadership experience gained, in part, while working at Dealer Product Services (now Affinitiv) – a company that develops marketing initiatives for automotive manufacturers, dealers and dealer groups.
“Over the past 19 years, Bryan Stasch has made a significant impact on ATI’s content, coach development, member data portal and members’ success. Our place as an aftermarket leader is due in part to Bryan’s knowledge, hard work and passion. Together, Mike and Bryan, along with the client fulfillment team, will forge our next successful chapter as the greatest coaching and training company in the industry,” said ATI President Richard Menneg.
