Visual SKUs Inc. announced the addition of Matt Fowler as Director of Sales.

Fowler will be bringing his business, sales, and content solutions experience to Visual SKUs to provide aftermarket manufacturers with product photography services and digital asset management solutions. Matt’s unique experience is centered around building growth minded sales processes for multiple technology startups including Snap36, the company says.

Visual SKUs says it will benefit from Matt’s experience in these areas:

• Nearly 10 years of dedication to the Automotive Aftermarket, developing long-term relationships with manufacturers and retailers contributing to their growth and competitiveness in the fast-growing world of eCommerce.
• Extensive experience providing businesses with comprehensive digital content solutions for maximizing eCommerce effectiveness.  
• Thorough knowledge of product information and digital asset standards in the Aftermarket, and how they impact content solutions.

“We are very happy to have Matt join our business development team,” says Claudio Di Sano, Visual SKUs’ CEO. “Matt is great at understanding the content solutions businesses need to be successful at eCommerce, and how to best implement them, a rare skill set for any business development professional.”

“With Visual SKUs’, I am able to provide Aftermarket companies an industry-leading end-to-end digital asset solution.” Says Matt. “One that allows them to produce high-quality still and 360 images, manage assets efficiently internally, and automate the resource-intensive process of formatting, renaming, and distributing their digital assets.”