MUMBAI, India – The Mahindra Group today launched India’s biggest innovation prize, called the ‘Rise Prize,’ which offers $1 million to drive globally relevant, disruptive innovations while helping build a culture of innovation in India. It will start with two primary challenges, the Mobility Challenge, which invites solutions for driverless cars in India, while the second Solar Challenge aims to make solar energy products more accessible to the population at large.
According to Anand Mahindra, chairman, Mahindra Group, "With the Rise Prize, the Mahindra Group wants to provoke big disruptive ideas that can dramatically change lives. We are offering a big incentive for fresh thinking among the new generation of innovators in our country. Our ambition is to propel India into the next orbit of innovation and develop the nascent innovation ecosystem in India. Essentially we want to catalyze the rise of world-class, world-beating innovations and technology from India."
With the Mobility Challenge, the Mahindra Group is encouraging innovation in the area of driverless cars for Indian Roads. The company states this would redefine the future of mobility and carries the promise of transforming our lives while addressing a range of challenges. The benefits of an effective solution include decreased road mortality rates, lower driver fatigue, increased environmental friendliness and making transportation more inclusive for people of varying abilities.
For more information on the Rise Prize, visit http://www.sparktherise.com.
