LIQUI MOLY has exceeded the half a billion euro annual sales mark for the first time, which is approximately $.59 billion USD. The half a billion means LIQUI MOLY has more than doubled its annual sales over the past eight years.
“This means that we have achieved an important milestone for 2017,” said Ernst Prost, CEO of the German oil and additive specialist. “And the year isn’t over yet.”
Last year, LIQUI MOLY’s sales were 489 billion euros (approximately $576.75 billion USD). The fact that the company has already reached 500 billion euros in sales at the start of December was partly due to an exceptionally strong November, the company noted. Normally, demand drops in that month. This year, however, not only was there no drop in sales, but at 51.4 million euros (approximately $60.62 million USD), November marked a new monthly record.
The company says there are many reasons for the success. On one hand, sales are rising higher than expected in the domestic market of Germany and Austria, despite the already strong market position. And on the other hand, the export market is growing on many fronts. Two countries in particular stand out, LIQUI MOLY says: Russia and China.
Russia is traditionally the most important export market for LIQUI MOLY. Over the past few years sales have fallen slightly. The Crimean crisis, Ukraine crisis, economic crisis and ruble crisis left their marks on the company’s sales figures. But now the Russian business has not only recovered, but has already exceeded the previous record value before the crises. The second sales heavyweight is China, where LIQUI MOLY has been able to increase its sales by more than 50 percent in the first 11 months in comparison to the same period in the previous year.
LIQUI MOLY registers increasing sales year on year, and does so with organic growth, without acquisitions. Prost continued, “We are so strong that we are growing from our own power. After all, we offer the right products, the right quality and the right service.”