Truck Accessories Group, LLC d/b/a Leer Group has appointed Nando Zucchi as president and COO. Zucchi joins the executive team at Leer Group with over 20 years of experience leading consumer brands, CPG and durable goods manufacturers. He has a proven track record spearheading successful sales, marketing and product development strategies and building brand strengths.
Before joining Leer Group, Zucchi served as president of Pacific Cycle for three years, leading strategy, revenue and profit operations. In addition, he initiated e-commerce growth and implemented operation plans that improved both Pacific Cycle’s sourcing and distribution footprint, Leer said. He was also a key contributor to the executive sales team. Previously, Nando has served executive roles in marketing, product management and international development.
“I’m very excited to join the Leer team to help promote innovation, strategy and product development, while strengthening our relationships with truck owners and industry partners,” said Zucchi.
He succeeds Larry Colestock, who completed his assignment as interim president.
