In his new role, Giblin will work with shop owners to ensure that the Kukui platform meets their marketing needs and will continue to build alliances with management coaches and industry associations. The appointment also improves Kukui’s management structure, allowing CEO Todd Westerlund to focus on setting the company’s strategy and vision.
“Mike is the perfect person to lead our efforts to build relationships in the automotive repair industry,” said Westerlund. “As a former shop owner, Mike brings unparalleled insight to Kukui and is keenly aware of what our clients need to achieve their goals.”
Through its unique software platform, Kukui provides support for a variety of service shop’s marketing needs, including website development, social media support and direct mail fulfillment. The company’s product suite includes smart Web pages that are optimized to boost sales conversion rates, a user-friendly content management system and customer retention tools such as email service reminders. The platform also offers detailed analytics to help shop owners determine which marketing channels are generating the most business.
An ASE-master certified technician, Giblin spent the first 25 years of his career operating his family’s service station, Giblin’s Chevron. He has used his sales and management experience throughout his career, including serving as a senior account executive for Rewards Network, a dining rewards program. Giblin also was as a senior account executive for AT&T, selling a variety of advertising to small business markets, including automotive repair shops.
A sought-after industry speaker, Giblin attended Santa Clara University. He is a featured speaker at the Automotive Service Councils of California’s Summer Conference in June 2015.
