FLORHAM PARK, N.J. — KSS Retail announced that it has signed an agreement with O’Reilly Auto Parts to provide the auto parts retailer with software applications for price modeling and optimization.
O’Reilly will utilize KSS Retail’s PriceStrat to improve its ability to forecast optimum pricing and promotions to enhance its strong competitive position and continue to deliver customer value. PriceStrat is KSS Retail’s integrated software application that manages both regular and promotional pricing.
O’Reilly will also use the Retail Heartbeat solution for market basket customer analytics. These solutions enable retailers to analyze and model customer buying behavior to facilitate pricing and promotional decisions that are more timely and effective in optimizing sales and value for customers.
Lance Jacobs, CEO of KSS Retail, said, "O’Reilly is a leader in their market and has experienced phenomenal growth by an intense focus on understanding and serving their customers. We take great pride in the success of all of our clients and are committed to helping O’Reilly leverage the predictive insights of PriceStrat in their quest to better serve their customers."
KSS Retail provides regular and promotional price optimization to leading retailers including Kroger, Raley’s, Sonae (Portugal), Brookshire Brothers, McKesson, United Supermarkets, BI-LO, dabs.com and many others.
