ST. PAUL, MN — Identifix announced the launch of a major upgrade to the award-winning Direct-Hit system. The upgrade includes the addition of four robust new features including a preventive maintenance plan, complete maintenance specifications, search technology and a new user interface.
Direct-Hit is an online diagnostic database offering real-world, proven diagnostic developed from more than two million Identifix repair hotline calls to the company’s 37 ASE master certified technicians.
According to Identifix, the new preventive maintenance plan helps independent repair shops capture additional revenue using professional, customer-friendly and easy-to-understand reports that are based on the year, make, model and mileage of the customer’s vehicle.
“Surveys show that $67 billion of automotive maintenance goes unperformed each year. With continual increases in average vehicle age and miles driven annually, we saw a need to help our subscribers capture revenue from this often overlooked business opportunity,” said Jeff Sweet, president of Identifix. “Our mission is to look to the future and continually design products that enable shops to find fixes faster, excel in their businesses and earn more money.”
Identifix has expanded its database to offer maintenance specifications for all years, makes and models directly from the OEMs.
In addition, Direct-Hit now offers what Identifix calls a “lightening-fast super search technology,” which makes searching for information easier and more advanced. The new keyword search will auto-complete the request by including a dropdown list of most frequently typed words. In addition, a list of automotive synonyms provides the user with common automotive terms that may help them better identify the problem. For example, if “misfire” is typed in to the keyword search, the user receives the following suggestions under “Also Try:” buck, cuts out, engine misfire, “engine miss” and “jerk miss.”
These options all contain diagnostic shortcuts or fixes specific to the year, make, model or engine selected. Thousands of automotive terms have been added to the database to create an easier interface.
Direct-Hit has also under gone a significant facelift. To correlate with the company’s new branding, Direct-Hit displays a new user interface. A new company logo, enhanced colors and layout add to the overall Direct-Hit improvement.
“We are very proud of the new Direct-Hit. We asked our customers what would make a difference in their jobs and developed a quality product that addressed their requests,” said Sweet. “By incorporating these great features, we have achieved a significant milestone in this strong, 18-year-old company.”
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