GSP North America announced the addition of Mr. G as Lead Technical Trainer. In his new role, Mr. G will be responsible for educating partners about GSP’s product lines, along with support for technical knowledge and training. He has more than 30 years of combined OEM, aftermarket, retail and wholesale level experience.
“At GSP, one of our key core values is aftermarket experience. Mr. G brings this standard to a whole new level. He is an excellent fit for our team and will help GSP and our customers to achieve the next level of success. We are excited to welcome him as he will enhance our technical initiatives and support for service partners,” states Michael Ceritano COO.
GSP says its Garage Support Program, coming in 2023, will offer more tools and resources for vehicle repairers, both DIY customers and professional installers. Mr. G will lead the focus on expanding technical tips, certified training seminars, video series, and A+ shareable content for the installer to drive more brand awareness, the company adds.
GSP says Mr. G will be making an appearance at the 2022 AAPEX show at its booth A3233, and his character is being launched in collaboration with a contest to boost more awareness. He will be available for photos, and GSP adds it will be offering a chance to win $500 by sharing one’s photos on social (LinkedIn, Facebook, Instagram).
For more information, visit www.gspnorthamerica.com
