NORTHVILLE, Mich. – Fras-le North America Inc. has turned part of its AAPEX booth No. 2658 into an interactive foam cast display of a Class 8 truck to show off its sponsorship of Formula Truck. Fras-le has been an official sponsor of this unique motorsports circuit for more than 10 years. 
For most AAPEX attendees, the term "Formula Truck" is most likely a complete mystery. While U.S. motorsports fans are fixated on the major automotive circuits like NASCAR, NHRA and Indy Car, the fixes are a bit larger in South America. Formula Truck, one of the largest racing series in South America is a motorsport spectacle in which Class 8 truck tractors compete in a 10-race season, held from March through December.
A 5-ton Formula Truck races at an average speed of 100 mph (160 kph) using high-performance engines and modified suspensions. The truck bodies are also open for modification, as long as they maintain the appearance of the factory-delivered vehicle. Roll cages are installed and the cabs are strengthened to ensure driver safety.
"Fras-le found a way to simplify the pit crew’s job during the races," said Randy Mordue, director of sales and marketing for Fras-le’s North American commercial and light vehicle aftermarket. "Traditionally, a set of brake pads would not last for an entire race, so the trucks had to have replacement pads installed mid-race. That was until Fras-le created a friction formula that could withstand the demanding braking conditions and ultra high-temperatures."
Fras-le equips the trucks with a specially formulated brake pad that lasts an entire race. This advancement in brake pad technology benefits Fras-le’s customers as well as end-users in markets around the world. Fras-le brings this same level of quality and technology to its line of disc brake pads for the North American automotive aftermarket.
The Fras-le AAPEX booth will display the company’s brake pad line for light and medium-duty vehicles that includes more than 300 new part numbers to meet an array of performance requirements in three platform-specific formulations. Fras-le Ceramaxx is an innovative brake pad technology product that features advanced ultra-premium ceramic friction materials. Fras-le Magnum Pro is the professional’s full-coverage choice for premium semi-metallic and premium ceramic formulations. Fras-le Extreme Service is a semi-metallic formulation, engineered for severe-duty applications.
