Federated Car Care Program Membership Up 40 Percent - aftermarketNews

Federated Car Care Program Membership Up 40 Percent

STAUNTON, VA – Federated Auto Parts Car Care Center membership grew by 40 percent in 2007.

“We saw a dramatic increase last year of service providers signing up to become Federated Car Care Center members,” said Phil Moore, vice president of marketing for Federated Auto Parts. “This is a proven program and the Federated members are realizing the positive effect that signing the best professional automotive service providers in their respective markets can have on their businesses. In addition, more and more professional service technicians are seeing what a great value it is to be a member of the Federated team and how being a Federated Car Care Center member can enhance not only their image, but their profitability. From the best parts to outstanding training and tremendous marketing support, Federated gives professional service technicians the advantage they need to compete in today’s competitive marketplace.”

Federated provides its Car Care Center members with training, advertising and marketing support, as well as an extensive line of brand-name parts, a nationwide warranty program and other additional resources.

For more information about Federated Auto Parts, visit: www.federatedautoparts.com.

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