Under the heading of “On the Pulse of Tyre Technology,” Falken Tyre will present its portfolio of tires for cars, SUVs, vans and trucks at Reifen, the international trade show held on May 24-27 in Essen.

Highlights at the Falken stand will include the brand’s flagship model, AZENIS FK510. This ultra-high performance tire was launched in the spring of 2016 and has already received “highly recommended” test ratings from German car magazine Autozeitung. The stand also will feature the AZENIS FK453CC SUV tire, which received a “good” test rating from AutoBild Allrad magazine for its ultra-short braking distances, low drive-by noise and competitive pricing.

The product portfolio on show at Reifen will include the Falken ZIEX ZE914 ECORUN, which was awarded the “recommended” label from testers at Auto Motor und Sport. This Falken model delivered positive results for braking distances in wet and dry trials. Testers also reported the ZIEX ZE914 as having “well-balanced characteristics in wet conditions, with exceptionally neutral handling and high steering precision” and “excellent ride comfort”.

Falken’s new winter tires will debut at the trade show. This includes a further addition to the EUROWINTER family, the EUROWINTER HS01, with all-new design technology enabling it to cope with the harshest winter conditions. The same also applies to the new EUROWINTER VAN01, a model designed for vans and small delivery vehicles, which features improved wear resistance and outstanding performance in wet conditions. Falken’s new truck tires also will be on show; the SI011 and SI021 (each for truck front and rear axles) offering traction on ice and snow with superb mileage. These tires have been tailored to the needs of Nordic markets.

The Falken stand also will exhibit prototypes that allow visitors a sneak preview of the brand-new Super RoWi Tyre, a new Falken model that offers exceptionally low rolling resistance, and the “noiseless” Silent Core Tyre.

Falken also will provide information on the latest technologies used to develop and manufacture its tire range, including Advanced 4D Nano Design Technology and the new NEO-TO1 production system.

Entertainment also is on the program: the trade show will see the launch of the new Falken app, which includes a store finder function and viewer for Falken’s 3-D video of the Nürburgring 24h-Race.

The Falken stand is located in Hall 3, No. 3B10.