ALBUQUEQUE, N.M. – Enerpulse Technologies has announced the addition of Mathew Truster as the company’s new aftermarket business unit manager. Truster is responsible for leading the sales growth of Pulstar with PlasmaCore, the latest edition of the company’s line of Pulstar spark plugs. 
In this new role, Truster will devise and implement the sales strategy, provide support to the company’s distribution channel partners and ensure product data information accuracy.
He joins Enerpulse with a diverse background in sales, including 15 years as a senior sales representative for Mantek, a division of NCH Corp. Mantek is a leading manufacturer of industrial lubrications. He also has direct sales experience with Bowman, a division of Barnes Distribution, which sells inventory management services and solutions for consumable items such as fasteners, fittings, fuses and more.
“I believe the automotive aftermarket represents a meaningful opportunity for Enerpulse’s Pulstar with PlasmaCore spark plugs,” said Truster. “I’m excited to join the company at this stage in its development and look forward to working with our valued channel partners to help rapidly increase consumer sales.”
Truster earned a degree in physics from Indiana University in Bloomington, Ind., and is a 2006 graduate of Leadership Albuquerque.
“While I continue to focus on my duties as a customer advocate for Pulstar, I’m excited to know Mathew will be providing excellent support to our distributors,” said Pulstar performance expert Al Unser Jr. “He is a wonderful addition to the team.”
