POTTSTOWN, Pa. — The Eastwood Co. has announced that it will open a new automotive parts store near Chicago that the company says puts an interactive twist on traditional retail. The store is slated to open April 3.
Eastwood says its retail experience will bring the garage environment directly to shoppers, with hands-on workshops, how-to videos, interactive product displays and the opportunity to try products before making a purchase.
"A visit to the store is literally that of a toy store for car guys," said Nick Capinski, senior content marketing manager at Eastwood. "If you’ve ever wanted to learn how to use an English wheel or maybe a TIG welder, we’re hosting classes that share the information needed to succeed with the tool, plus allowing students to get hands-on usage."
The store, located at 12100 S. Cicero Ave. in Alsip, Ill., positions Eastwood to become a community hub for car shows and other events. It will be open from 8 a.m. to 7 p.m., Monday through Saturday, and 9 a.m. to 5 p.m. on Sunday.
"After reviewing local market data, we determined Chicago would be a great location to open this truly unique retail experience," said Brian Huck, vice president of marketing and sales for Eastwood. "Chicago’s strong density of automotive enthusiasts and central location were key factors in our decision to open in Alsip."
To kick off the experience, there will be a grand opening celebration April 25 through May 4, which will feature freebies, instructional classes and product demonstrations, contests, a tent sale and more.
