DropCar Inc., a provider of app-based automotive logistics and concierge services for both consumers and dealers, has announced the launch of DropCar Premier, the first subscription-based total car care and valet service. For a monthly fee of $499, new monthly consumer subscribers can join DropCar’s existing and rapidly growing base of 1,400-plus members (up 176 percent year-over-year) to receive complete vehicle maintenance and care services performed as-needed, or at OEM-recommended intervals. The service is designed to save members significant time and money, while keeping their vehicles well-maintained.
The DropCar Premier plan offers the following:
Parking & Valet Services
- Parking in a secure, covered facility
- 20 round trips per month
- Unlimited airport pickup and drop-off
- New York State inspection services
- Case of FIJI water (monthly)
Vehicle Maintenance
- Fueling and charging, at cost/no additional service fee
- Fluids monitored and topped off, as needed
- Oil change, twice annually
- Tire patching, as needed
- Tire rotation/balancing, as recommended
- Wiper replacement, as needed
- Wheel alignment, as needed
Vehicle Care
- Wash and vacuum (once per month)
- Scratch buffing (as needed)
- Detailing (once per year)
DropCar maintains parking spaces in garages around the New York Metro area. Subscribers use the DropCar mobile app to schedule pickup and dropoff of their vehicles by professionally-trained valets, either on-demand or with as little as an hour advance notice. While the vehicle is in storage, DropCar schedules, performs or sources the required vehicle services, ensuring that when the owner is ready for the vehicle, the vehicle is ready for the owner.
Since December of 2016, DropCar revenue from its original subscription offer, which was limited to parking and select valet services, is up 193 percent. Revenue from its service offerings, including fueling and washing (which were offered ad-hoc to parking subscribers) is up 412 percent since December 2016.
DropCar’s unique service model comes at a time of convergence. Urban populations are growing (especially in fast-growing cities) making parking more expensive and challenging to secure; service centers and dealers are increasingly being pushed to the suburbs, making it less convenient to get recommended maintenance; and people are holding on to cars longer (the average age of a typical car in the U.S. is 11.6 years, according to IHS Markit), meaning they need more maintenance and services. DropCar’s service addresses all three of these challenges by wrapping parking, maintenance and care into a single monthly subscription.
“Bundling in the full spectrum of auto services into a single monthly fee is a next step toward our goal of transforming car ownership into a subscription model,” said Spencer Richardson, DropCar co-founder and CEO. “If you own a car in the city, there’s no reason to waste time parking it, changing the oil, rotating the tires and many of the other hassles of ownership. With DropCar Premier, you just drive.”
