DETROIT — Detroit Diesel recently launched a new campaign called “The Real Deal,” which focuses on training service network personnel about the better value and higher reliability that their customers will get when they select only genuine Detroit Diesel parts, components and engines.
The company wants to help customers understand the significant difference between genuine and non-genuine parts.
“There is a tremendous difference between rebuilt and remanufactured,” said Jim Morrow, president of Detroit Diesel Remanufacturing Corp. “Remanufacturing begins with only the best quality cores. After the core is completely disassembled, the subsystems and components are cleaned, tested, repaired or replaced. Afterwards, each component is remanufactured to current blueprint specifications and tested again to make certain they can carry the Detroit Diesel reliabilt Genuine Parts Warranty.”
For more than 40 years, Detroit Diesel has been providing remanufactured engines and components to the North American market. According to Morrow, the most significant reason to turn to remanufacturing products is the high-level of quality.
“While some companies are satisfied with simply rebuilding engines and parts, we take it to the next level with an extensive reliabilt remanufacturing process,” emphasized Morrow.
Whether you purchase an entire remanufactured engine or a set of six injectors, Detroit Diesel backs them with one of the most comprehensive warranties in the business. For instance, all reliabilt parts are covered by a one-year, unlimited mile warranty. reliabilt Series 60 engines are covered by a standard one-year/100,000 mile coast-to-coast warranty, with many extended service coverage options available.
“The other benefit that comes with reliabilt products is an unmatched service network,” said Morrow. “With more than 800 authorized Detroit Diesel service locations in North America, expert service is virtually right around any corner, so before you buy anything other than non-genuine, think about Detroit Diesel reliabilt products.”
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