Delphi Launches 2010 'Destination: Victory Lane' Technician Promotion - aftermarketNews

Delphi Launches 2010 ‘Destination: Victory Lane’ Technician Promotion

This year's winner's circle includes more grand prizes, bigger weekly prizes, including 25 Plasma TVs, and cool instant prizes of Delphi merchandise and gift cards.

TROY, Mich. — For the second year in a row, Delphi’s Destination: Victory Lane promotion is giving professional automotive technicians the chance to win great prizes throughout the race season including unique grand prizes, weekly prizes and instant wins — all while learning more about Delphi’s line-up of fuel management, engine management, heating, cooling and air conditioning products and training backed by more than 100 years of OE experience for all major vehicle manufacturers around the world.

This year’s winner’s circle includes more grand prizes, bigger weekly prizes, including 25 Plasma TVs, and cool instant prizes of Delphi merchandise and gift cards.

“Destination: Victory Lane appeals to technicians by giving them important technology and repair information they need while also giving them unique access to some of their favorite NASCAR drivers and crew chiefs,” said Carrie L. Wright, vice president, Brand, Communications & Promotions, DPSS. “Nearly 5,000 technicians signed up last year and more than 1,000 were winners! It’s a very exciting program that provides value for technicians while building brand awareness for Delphi.”

Technicians can register at www.delphi.com/victorylane. Technicians can come back every day for more entries and chances to win. Plus, they can follow Delphi’s driver, Mark Martin, and his Hendrick Motorsports’ teammates Jimmie Johnson, Jeff Gordon and Dale Earnhardt Jr. They’ll even be able send questions to Alan Gustafson, crew chief of the #5 Chevrolet, and have access to exclusive Delphi-related content, technical tips, product information and much more.

Technicians have a chance to win these great prizes:

Four Grand Prizes Awarded Throughout the Race Season
·    A one-of-a-kind, behind-the-scenes experience for two during Delphi’s photo shoot with Mark Martin in Charlotte, N.C., in April. It’s a chance to meet Mark Martin away from the track.

·    An exclusive visit to their shop from the Delphi Show Car. This gives them the opportunity to build an event around a proven attention-getter and generate customer foot traffic.

·    A VIP trip for four to the Chase Race in Dover on Sept. 27. Includes airfare, hotel, great seats, hospitality, a meeting with Mark Martin, Delphi merchandise and more.

·    A VIP trip for four to the final Chase Race of the season in Miami on Nov. 21. Again, the trip includes airfare, hotel, great seats, hospitality, a meeting with Mark Martin, Delphi merchandise and more.

Forty-Five Weekly Prizes
·    25 high-quality 42-inch Plasma TVs will be awarded throughout the promotion
·    Delphi Shop Stools
·    Delphi Duffle Bags

Hundreds of Instant Prizes
·    1:24 Replicas of the Delphi Race Car
·    Delphi Stadium Seats
·    Delphi Lunch Coolers
·    $20 BassPro Gift Cards

Pole Position Prize

If Delphi’s driver, Mark Martin, wins the pole for any series race during the season, one entry from all eligible entries that week will win a Mark Martin 1:24 Replica Race Car.

Go to www.delphi.com/victorylane to register. Technicians are encouraged to enter early and visit often because the first Grand Prize will be drawn in early March.

Delphi’s Destination Victory Lane promotion runs Feb. 1 through Dec. 12. Official rules can be found at www.delphi.com/victorylane.

You May Also Like

ZF Aftermarket Releases 36 New Parts for US, Canada

ZF has introduced a total of 185 new products in 2024 under the ZF, LEMFÖRDER, SACHS, TRW and WABCO brands.

ZF Aftermarket announced it launched 36 new part numbers for a variety of braking, suspension and transmission components for passenger cars in the United States and Canda (USC) aftermarket. This includes 10 new part numbers for SACHS Continuous Damping Control (CDC) shock absorbers, bringing the total number launched this year to 60.

Dana Releases Rear Semi-Float Axles for Jeeps 

The axles provide Jeep owners with a direct-fit, bolt-in upgrade solution that is built for superior strength inside and out, the company said.

DANA Axle
Holley Announces Shift to Holley Performance Brands 

The change underscores the company’s goal to enhance its presence across the high-performance automotive aftermarket sector.

Holley Announces Shift to Holley Performance Brands 
Hitachi Astemo Partners with Team Penske on 2024 INDYCAR Program

The upcoming 2024 season marks the 13th year of partnership between Hitachi Astemo and Team Penske.

Federated Announces New Affiliate Member
Dayco, Kalitta Motorsports Announce Partnership

Dayco is the newest member of the Kalitta Motorsports family of corporate partners, and Kalitta Motorsports is the newest distributor of Dayco belts.

Dayco, Kalitta Motorsports Announce Partnership

Other Posts

Dana Expands Spicer ReadyShaft Assembly Coverage

The addition of more than 3,000 new part numbers brings Dana’s ReadyShaft program
to over 13,000 active SKUs.

Dana-Expands-Spicer-ReadyShaft-Assembly-Coverage
Rislone Introduces New Diesel DEF Treatment 

It keeps diesel exhaust fluid crystal-free and makes SCR and DEF emissions systems maintenance easy, Rislone said.

Rislone-Diesel-DEF
Litens Aftermarket North America Elevates Sustainability Efforts

Litens said it is dedicated to achieving carbon neutrality by 2030. 

Litens Aftermarket North America Elevates Sustainability Efforts
HELLA Introduces HELLA BLADE LED 6” Series Auxiliary Lights

The HELLA BLADE Series combines powerful illumination with innovative features for the ultimate driving experience, the company said.

HELLA-BLADE-LED-6-Series-Auxiliary-Lights