Continental Tire Appoints New PLT Sales Directors

Continental Tire Appoints New PLT Sales Directors

VP of Sales Chris Charity (far left) announced 3 exec appointments: Ron Sinclair; Bob Jones; and Dave Deronne.

Continental Tire the Americas, LLC. has appointed three new leaders in its PLT Sales department, effective April, 2023.

Ron Sinclair joins Continental Tire as director of sales, distribution; Dave Deronne has been promoted to director of sales for the retail channel; Bob Jones has been promoted to director of sales for the car dealer channel.

Sinclair joins Continental Tire with significant experience in the tire industry, having served in several roles over his 15 years at American Tire Distributors including vice president of marketing, SVP marketing & president Tire Pros Franchise and president of Tire Pros Franchise & VP of retail sales. He has additional experience in consulting with Cannondale Association and in marketing at Pfizer.

In his new role, Sinclair will lead the team for national and regional distribution customers, as well as Continental’s GOLD Retailer Program.

Deronne has been with Continental Tire for 17 years and comes with previous experience in supply chain, purchasing, and sales. He started out as a commodity manager and has served in various roles since, including senior manager of sales programs and planning and most recently as senior key account executive. Previously, Deronne spent 10 years at Delphi in purchasing.

In his new role, Deronne will lead the team for the retail channel which includes regional and national retailers.

Jones has been with Continental Tire for nearly 12 years and has vast experience in the sales department. Having started out as an area dealer manager, he also has previous experience at Continental Tire as the head of pricing and most recently, head of programs & planning. Prior to his time at Continental Tire, Jones spent seven years with Michelin and two years as the vice president of sales at B.Y.O. Playground.

In his new role, Jones will lead a team for the car dealer channel focused on automotive dealership aftermarket business.

“We are very pleased with this team of Sales Directors that we’ve assembled,” said Chris Charity, vice president of sales, Continental Tire. “Each have a tremendous background both in sales and in the tire industry and we are confident that their leadership will further strengthen our overall strategy and strong customer focus.” 

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