Continental has named Anouré Fenstermaker as marketing communications manager for its Commercial Vehicles & Aftermarket (CVAM) business unit. The announcement was made by Howard Laster, head of Aftermarket – North America Continental Commercial Vehicles & Aftermarket, who indicated Fenstermaker’s appointment was effective March 19. She will be responsible for directing all of CVAM’s public relations and marketing communication efforts.
Fenstermaker’s core responsibilities include managing all communication, press, creative and marketing services, as well as corporate branding for CVAM overall and for each of the company’s market divisions, which include automotive aftermarket, custom vehicle enthusiasts, marine, RV, vehicle diagnostics and special OEM.
She also will direct and manage all tradeshow activities and assist the management team with product sales/marketing activities, as well as the development of sales tools and training materials, promotions and customer-specific programs.
Laster noted, “We are extremely excited to have Anouré head up our marketing team. Anouré comes to us with a wealth of experience in marketing management and marketing communications strategies. Her expertise will prove to be an invaluable asset to our diverse business activities in the North American market. We look forward to her contribution and guidance.”
Prior to joining Continental, Fenstermaker was the marketing director for IntegraONE (Allentown, Pennsylvania), a value-added reseller of information technology solutions. She was responsible for developing and implementing a host of strategic marketing initiatives and tactics including live/online client events, tradeshows, conferences and seminars. She also managed the marketing staff, outside agencies, digital marketing and social media campaigns, website and SEO, content marketing, PR and advertising. In addition, Fenstermaker worked closely with the company’s many technology solutions partners (OEMs) on joint marketing initiatives.
For the past 17 years, Fenstermaker also has been an independent marketing consultant under AF Marketing Group with clients in healthcare, technology, software development, non-profit and other eindustries.
Fenstermaker holds an Master of Business Administration from Kutztown University with concentration in marketing/communications. She also has earned a Bachelor of Arts degree from Muhlenberg College with a double major in international business (political science/economics) and psychology. Fenstermaker has been the committee secretary for Boy Scouts of America, Minsi Trails Council, Troop #66 for more than 18 years.