Circana, formerly IRI and The NPD Group, announced the winners of its fifth annual Automotive Aftermarket Performance Awards, which were shared with the recipients during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. The awards recognized brands that achieved the top increases in U.S. market share in key areas of the aftermarket.
Winners within the categories of accessories and appearance; chemicals, additive and fluids; maintenance and repair; and core tires segments were identified using Circana’s Retail Tracking Service, which reports sales data collected from a panel of retailers including automotive specialty, mass market, tires, e-commerce and others.
“Consumers are reprioritizing the way they spend, and the aftermarket is finding ways to deliver value that fosters growth,” said Steve Flavin, president of the automotive practice at Circana. “It is a pleasure to once again celebrate the industry’s ongoing resilience, and recognize the brands influencing market growth through continual shifts in consumer behavior.”
Winner’s of Circana’s Automotive Aftermarket Performance Awards for 2023 are the following:
- Accessories and appearance: Chemical Guys
- Chemicals, additive and fluids: Mobil 1
- Maintenance and repair: NOCO
- Passenger car/light truck replacement tires: Falken Tires
- Trailer tires: Trailer King Tires
- Wipes: Bosch
- Performance chemicals: Prestone
- Lighting: Sylvania
- Interior accessories: Husky Liner
- Antifreeze/coolant: PEAK
