Champion Oil announced this week that Airheart Sales is the company’s newest rep agency covering the Western United States and Canada.

“Airheart Sales is a premier manufacturers’ rep agency specializing in outside sales of performance auto parts and aftermarket truck, jeep, race and SUV accessories through traditional distribution and e-commerce,” said Karl Dedolph, Champion director of national sales.

Airheart will represent Champion Oil in Canada, California, Nevada, Arizona, New Mexico, Oregon, Washington, Idaho, Alaska and Hawaii. Airheart has been in business for more than 25 years and is actively involved in SEMA, PRI, CAN/PWA and the SEMA Data Co-op.

“Airheart Sales’ philosophy of listening to the needs of the manufacturer and being innovative and flexible enough to meet the needs of today’s marketplace is a very successful combination,” said Dedolph. “Working with key engine builders, WDs, racers and automotive-based reseller and distribution businesses, gives the Champion Brands/Airheart sales team a strong and unique position in today’s demanding environment. Together they will combine cutting-edge technology in communication and software to support e-retailers such as Amazon, Auto Anything, US Auto Parts, JC Whitney, etc.”