The Pulse: Bringing Parts Store Websites Up to Speed
The latest Babcox Internet study shows that counter professionals as a whole are increasingly using the Internet to help them work more efficiently. They use the Internet in a number of ways – for accessing manufacturer websites, to locate and purchase parts and even to communicate with other stores and suppliers. However, when it comes to their own web-presence many parts stores and jobbers are lagging behind, not utilizing technology and web capabilities in ways that could make their businesses run more efficiently.
The Pulse: What are Counter Pros Buying Online?
Nearly half of the Counterman readers surveyed (45 percent) said they use the Internet to place orders from their main suppliers. What else are they buying online?
The Pulse: How Often Do Techs Get Their First Choice in Brand of Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at the frequency with which techs get to use their first choice of brands when selecting parts for repair jobs.
The Pulse: Counter Pros’ Internet Habits
According to a preliminary report from Babcox Research, approximately 85 percent of Counterman readers have Internet access at work. While the survey shows that 60 percent of respondents have Internet access both in the office and at the counter, the majority of counter professionals (52 percent) say they only spend about an hour or less on the Internet each week while at work.
The Pulse: Top Reasons Technicians Use Aftermarket Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at the top reasons why technicians use aftermarket parts.
The Pulse: Which Carmakers Actively Solicit Repair Shops for Their Parts Business
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at which carmakers are actively soliciting independent repair shops for a slice of their parts buying business.
The Pulse: Competing for Parts and Service Market Share — Dealerships vs. the Aftermarket
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at price differences between new car dealership parts departments and aftermarket sources.
The Pulse: The Top Five Challenges for Repair Shop Managers
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at the top five challenges that repair shop managers face.
The Pulse: IMR Data Reveals Technician Source Trends for Import Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at technician sourcing habits for import parts.
The Pulse: Training Repair Shop Customers
According to the most recent Counterman magazine Automotive Parts Store Survey, training for professional repair shops is an added service that 65 percent of jobbers offer, but only 44 percent of retailers do.
The Pulse: Sourcing Wire Sets
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, we look at technicians’ sourcing habits for wire sets.
The Pulse: How Technicians Source Wiper Blades
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, we look at technicians’ sourcing habits for wiper blades.