Herman Trend Alert: Near-Term Future of E-mail Marketing
According to the StrongMail “2010 Marketing Trends” report, 89 percent of respondents said they will either maintain or increase the amount of their marketing spending in 2010.
Executive Interview with Dave Sholtis, Vice President, Filtration Americas, Regional Business Unit, Robert Bosch LLC
David Sholtis is vice president for filtration Americas, Regional Business Unit of Robert Bosch LLC. Sholtis has responsibility for the filtration business in both North America and Latin America including strategy formulation, support coordination and coordination of the Bosch Group and MANN+HUMMEL joint venture — Purolator Filters NA LLC. In today’s Executive Interview, Sholtis talks with AMN about Bosch’s efforts this year to promote and expand the Purolator brand.
Herman Trend Alert: 2010 Workforce/Workplace Forecast
The business “futurists” from Herman Trend Alert give their annual predictions on what to expect in the workplace next year.
Herman Trend Alert: The Future of the Internet
Expect the changing Internet to have new and unexpected effects on many aspects of our lives, as its user interface evolves itself into more elaborate systems.
OPINION: The Choice is Yours. Or is it?
There are times my choices are limited, if or when they exist at all. There are times when all I can purchase is that which my suppliers are willing to offer. There are times when my insistence on quality as defined by a branded part is ignored.
Executive Interview with Thomas Langer, Founder of TLG Research
Thomas Langer Jr. founded TLG Research Inc. in 1992. Langer grew up in a vehicle dealership family and went on to manage the marketing research and pricing activities for a Fortune 50 auto, truck and industrial parts manufacturer. In addition, Langer has been the chair of the Automotive Marketing Research Council’s (AMRC) Research and Planning Committee, has been active with the corporate mergers and acquisition group, participated in many other industry organizations and served with the APAA Government Affairs Committee. Here, Langer shares his insights on what’s ahead for the aftermarket industry in 2010.
Herman Trend Alert: The Future of Brand-Building
In the future, all brands will be reinforced using online, television or other media, possibly including mobile platforms, too.
Executive Interview with Marty Miller, Senior Product Marketing Manager, Experian Automotive
As Senior Product Marketing Manager for Experian Automotive, Marty Miller is responsible for the strategy, development and marketing of Experian’s Vehicles in Operation (VIO) market reporting products. Miller is focused on working with Experian’s automotive clients to help them meet their product and inventory management needs by providing a better understanding of their markets. In this exclusive interview, Miller talks about the trends Experian is seeing in its quarterly VIO analysis and what the aftermarket can glean from this data.
Opinion: A Larger Sweet Spot
In the automotive aftermarket, much is written about the service sweet spot being vehicles in the six-to-10-year old range.
Executive Interview with Mike Fitzgerald, Vice President of Marketing, Standard Motor Products
Michael Fitzgerald was elected vice president marketing for Standard Motor Products (SMP) in May 2007. From July 2003 to May 2007, Fitzgerald held a variety of sales and marketing positions in the company, including director of sales and marketing — NAPA. Celebrating its 90th year in business this year, SMP recently made a major announcement that it would bring its popular import brand Intermotor to the U.S. In this exclusive interview, Fitzgerald talks to aftermarketNews about the introduction of SMP’s Intermotor brand to the U.S. and shares his insights and predictions for the import market going forward.
Executive Interview with Warren Suter, Director, Engine Management Systems, Robert Bosch LLC
This week, our Executive Interview series features Warren Suter, director of engine management systems for Robert Bosch LLC. In the interview, Suter talks about Bosch’s role in the development of new O2 sensor technologies, as well as trends in the product category, and also discusses the education and marketing programs Bosch produces to help inform consumers about O2 sensors.
Executive Interview with Jay Lewis, Business Development Manager — Americas, Chicago Pneumatic Tool Co.
Jay Lewis is business development manager — Americas for Chicago Pneumatic Tool Co. LLC (CP). In this role he provides strategic support for the growth and development of the Chicago Pneumatic market in the Americas. Here, Lewis talks about CP’s annual School of the Year competition, and gives his thoughts on the future of the tool segment, as well as the role of Internet and social media in today’s distribution model.