Executive Interview: AASA President and COO Steve Handschuh Talks About the Association’s New Know Your Parts Initiative
Next month at AAPEX in Las Vegas, the Automotive Aftermarket Suppliers Association (AASA) will reach out to the aftermarket community on its new “Know Your Parts” initiative that was recently unveiled. Here, AASA President and COO Steve Handschuh shares some early details.
Executive Interview with Jason Gerding, President, Leland Brake and Wheel
In this exclusive Executive Interview, Gerding re-introduces Leland to the marketplace, its new management team, and also talks about the company’s relationship with parent company — world-renowned Berkshire Hathaway.
Executive Interview with Don James, Marketing Director, Commercial Vehicles & Aftermarket, Continental Automotive Systems North America
Donald James was appointed as Continental’s marketing director, commercial vehicles and aftermarket NAFTA region in January 2008. Prior to this appointment he was responsible for launching Continental’s aftermarket marketing and product management program for ATE brakes in 2005. James is currently responsible for the marketing communications strategy, advertising and brand strategy, promotional activities and brake product management strategy for North America. In the following Executive Interview, James talks about the evolution taking place in the automobile industry today, the future of the supplier industry as well as future vehicle service trends.
Executive Interview with Mike Schwab, NGK Vice President, Aftermarket Division
This week’s Executive Interview features Mike Schwab, who was recently promoted to vice president of NGK Spark Plugs’ (U.S.A.) aftermarket division. Schwab, a 20-year veteran in the aftermarket, has been with NGK since 1989 and previously served as director of sales and marketing for North America. Here, Schwab talks about the company’s Oxygen Sensor Salvage Sensor Recovery Program, keys to success in the oxygen sensor category, as well as the company’s focus on social media, and plans for AAPEX 2009.
Herman Trend Alert: Team Building for Good
Teambonding is a corporate team building company on the leading edge.
Herman Trend Alert: Health Care Reform
Expect to see employers and others looking hard for non-traditional, yet effective ways to deliver health care smarter and less expensively.
Executive Interview with Steve Kirchner, COO, SOMS Technologies
Steven Kirchner is the chief operating officer (COO) of SOMS Technologies LLC, developer and manufacturer of the microGreen Extended Performance Oil Filter. As COO, he is responsible for the day-to-day operations related to sales and distribution, and primary contact for marketing and public relations. The microGreen Extended Performance Oil Filter is a new patented filter technology introduced in 2008 that provides dual filtration to keep motor oil like new for up to 30,000 miles. In this exclusive interview, Kirchner talks to aftermarketNews about this new product, introduced last Fall, and its progress in the marketplace thus far.
Publisher’s Perspective: Questioning a Trip to Las Vegas?
Mitch Schneider wrote last December upon his return from the AAPEX show that, “the show isn’t just about all the cool, cute, physical stuff you can cram in a bag and then drag home. It’s about ideas, information and relationships. More than anything else, it’s about education and communication.”
Executive Interview with Terry Livingston, General Manager, North-South America Commercial Vehicle Aftermarket, ArvinMeritor
Terry Livingston is general manager – Commercial Vehicle Aftermarket for the Americas. He joined ArvinMeritor in 2000, assuming various leadership responsibilities including divisional leadership of the Aftermarket Finance Group. Livingston is responsible for developing growth strategies and strategic direction for the business and in this exclusive Executive Interview he talks with aftermarketNews about ArvinMeritor’s current strategy focusing on the commercial vehicle market and the company’s recent investment in the South American market. Livingston also shares his thoughts on current supply trends.
Point of View: Manage, Lead, Train or Educate?
If you were to evaluate your day, would you say you spend most of your time managing, leading, training or educating your co-workers?
Executive Interview with Bill Thompson, President and CEO of IMR Inc.
Bill Thompson is the president and CEO of IMR Inc. He joined the company in 2003 and immediately recognized the extraordinary potential in both the amount of research the company does, and the volume of data it collects. In this exclusive Executive Interview, Thompson talks about the recovery of the automotive industry and the future of the aftermarket.
Herman Trend Alert: The Neuroscience of Marketing
The field of “Neuromarketing” provides a scientific basis on which to make sound advertising decisions, using research about what we know works.