Driven Brands and CARSTAR Auto Body Repair Experts have announced the promotion of two Driven Brands’ team members into prominent roles for CARSTAR.
CARSTAR continues to expand its insurance relations team to support its national insurance programs. While Dan Young, now president of CARSTAR U.S., will continue in a leadership role with the insurance carriers, CARSTAR has named Arlo Johnson as vice president of insurance, joining the company’s seasoned insurance team. Johnson is experienced in all phases of franchise development and growth and joined Driven Brands to lead the development team in 2014. For more than 12 years, Johnson has worked in various areas of franchising, including financing, sales, operations and market development. His specialties include strategic planning, business development, net unit growth and relationship management. As vice president of insurance, Johnson will focus on identifying and expanding growth strategies as well as developing plans to assist with operational improvement.
Hannah Ross was appointed director of marketing to guide national and franchise marketing activities. Ross is an experienced marketing manager with nearly two years working in Meineke’s marketing department. She has a strong track record in campaign development, event planning, managing people and projects, and possesses expertise in strategic planning, public speaking, community outreach, promotions and sponsorship marketing. As director of marketing for CARSTAR, Ross and her team will be committed to working with franchisees to monitor national promotions performance, develop possible center level or DMA local marketing initiatives, partner on creative support and provide the tools and training stores need to grow their businesses.
“We are fortunate to add two great professionals to the CARSTAR Auto Body Repair Experts team,” said Dan Young, president of CARSTAR U.S. “Both bring excellent experience and skills to their positions, along with a deep understanding of the resources of Driven Brands and how they can benefit our store owners.”