Carlyle Tools by NAPA has partnered with Team Lucas for multiple racing series and events for the 2016 season. This marks the third year in a row that the two organizations have partnered. New this year for the partnership is Carlyle’s involvement in Lucas Oil Late Model Dirt series and title sponsorship of the American Sprint Car Series Southwest territory. In addition, Carlyle will have even larger presences at off-road races, tractor pulls and the 2017 Chili Bowl Nationals.
In addition to Carlyle and Team Lucas’ continued partnership, Carlyle recently announced a new sponsorship with driver Jeremy McGrath. Carlyle says the two agreements will cooperatively improve Carlyle’s presence on the national stage. McGrath won the AMA Supercross Championship seven times and has had a successful career in off-road truck racing.
“In the past two years, Team Lucas proved to be a great partner. There was no question but to continue the partnership in 2016,” said Tip Tollison, president of NAPA Balkamp and parent brand of Carlyle Tools by NAPA. “Team Lucas focuses on the grass roots level of racing and Carlyle will utilize its marketing expertise to best reach that target market consisting mostly of people who would purchase a premium tool line like Carlyle.”
The partnership consists of Team Lucas providing marketing support at grass root races including video displays, banners, hundreds of prime time television broadcasts, commercials and other marketing collateral.