Be Car Care Aware Campaign Distributes New Brochure to Shop Owners

Every month, the Be Car Care Aware campaign distributes marketing materials to help shop owners run their businesses more smoothly. To make the service advisor’s job easier, the Car Care Council has developed a new brochure. Simply titled, "Be Car Care Aware," this full-color, glossy brochure features an illustration of a transparent vehicle which provides views of the various systems and components.

BETHESDA, MD — Every month, the Be Car Care Aware campaign distributes marketing materials to help shop owners run their businesses more smoothly.

To make the service advisor’s job easier, the Car Care Council has developed a new brochure. Simply titled, “Be Car Care Aware,” this full-color, glossy brochure features an illustration of a transparent vehicle which provides views of the various systems and components. From belts to batteries, fluids to filters, numbered arrows mark 22 items with corresponding maintenance suggestions. The popular Service Interval Schedule is included, as well as a list of helpful maintenance tips that reduce the cost of vehicle ownership.

Educators would be hard pressed to teach without textbooks and other resource materials. The service advisor, educating customers about preventive maintenance and repair, is in a similar position. These professionals need tools to familiarize motorists with what’s under the hood and around the car, and the new Be Car Care Aware brochure is one tool that can help.

For a sample copy, e-mail your name, shop name and address to Susan Jones at [email protected] or call 731-644-9926.

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