SEOUL, Korea — BASF Coatings and Kia Motors have reached an agreement to cooperate in automotive refinish solutions at Kia Motors after-sales network in locations around the world.
The agreement recognizes BASF Automotive Refinish as an official automotive refinish paint supplier for Kia Motor’s after-sales network worldwide. In addition, BASF Automotive Refinish will provide Kia Motors official service packages adapted to local agreements.
Particularly important among the service package is an automotive refinish training program, jointly developed to meet and fulfill all the requirements of dealer network of Kia Motors worldwide. BASF will help train hundreds of expert body shop workers and repair technicians in the best way to restore a car to its pre-accident condition.
“It is an honor for us to have this global cooperation agreement with Kia Motors. By working more closely together in the field of automotive refinish solutions, and by offering our insight and support, we hope that both companies can continue to prosper in the evolving global market,” said Kenneth Marshall, regional business director of BASF Coatings Asia Pacific.
Marshall continued, "Refinishing is a highly sophisticated process that needs world-class solutions to ensure the best quality. It’s all about providing the best support possible to the person who’s painting your Kia, meaning that Kia owners around the world will be assured their Kia has a finish just as good as before the accident.”
