PHOENIX, AZ — In response to the escalating demand for its brake systems and components, Baer Brake Systems has announced new appointments to its sales and marketing teams.

Under new vice president of sales Fred Petrivelli’s direction, veteran Baer salesmen Ben O’Connor and Rick Elam have been promoted to managers, overseeing the activities of the manufacturers representatives groups.

Curtis “Dutch” Miller has also joined the sales team with a promotion from production, assuming responsibilities for all media installation activities, including “OverHaulin’,” “Horsepower,” “Trucks,” and “Car & Driver TV,” as well as magazine installations and “how to” tech. Rounding out the team, David Loucks has been recruited and will provide additional sales support.

Finally, Jackie Lyndon has joined the Baer marketing team after more than four years on the SEMA staff, bringing with her strong project management and copy-writing skills that will enable Baer to further extend its outreach to the industry, consumers and the media alike.

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