GLEN MILLS, Pa. – Axalta Coating Systems has launched a new blog called "Fast Talk" to promote its racing sponsorships. Axalta Coating Systems provides “The Official Finish” of Hendrick Motorsports.
                                                 
Initially, blog posts will be monthly, except when Axalta-sponsored races are on the horizon. With the inception of Fast Talk, blog fans will have an opportunity to meet and get to know Axalta Racing Girl, whose writings will provide commentary and opinions. This virtual character seeks to engage with racing fans and appeal to a wide demographic.  
 
“2014 is an exciting year for us," said Wade Robinson, Axalta strategic marketing and racing director. "We’re off to a quick start with the January launch of a multitude of social media channels, and now we have the Fast Talk blog. Axalta Racing Girl is sure to make guest appearances throughout Axalta Racing’s social media channels. Fans should stay tuned, because you never know what’s next.”
 
You can view the inaugural blog post called, "Brilliant Flames Heads to Bristol" now by visiting http://axaltaracing.blogspot.com.