BOLOGNA, Italy – The 2013 edition of the Autopromotec international automotive aftermarket trade show, taking place May 22-26, in Bologna, Italy, also will play host to the IAAM13 convention. This international automotive aftermarket meeting, now it its fourth year, has always been part of the Autopromotec, however, in previous years, it was know by the name European Automotive Aftermarket Symposium (EAAS). IAAM13 will be held on May 23. 
This convention is a core part of the program of meetings at AutopromotecEDU – the arena to learn more about vehicle after-sales and service. The focus of IAAM13 will be to provide companies and professionals involved in the sector of vehicle after-sales with an insider’s perspective of the trends and developments of the aftermarket sector in Europe and in certain strategic countries, such as those of the BRIC group (Brazil, Russia, India and China), offering them the opportunity to find new international channels for their sales and marketing activities.
Vehicles currently in use in Europe are less and less in need of service and repair and consumers are seeking low-cost solutions, all the more so in the midst of the current financial crisis. Professionals are forced to adapt their offering to market contingencies and are organizing themselves to offer customers new, more efficient and cheaper services, using the Internet as a tool ever more often. While waiting for a better future for Europe, BRIC countries offer interesting opportunities: given the status of top automobile manufacturers they have risen to, in the next decade they will have to cater to the growing needs of their aftermarket structures, creating new spare parts distribution networks. European expertise and the high technological value of European products no doubt represent considerable added value to satisfy the new needs of these countries. IAAM13 aims to approach these themes and thereby offer the market new opportunities and tools for growth. 
The full day dedicated to IAAM13 will feature two distinct and complementary segments: in the morning, a succession of speakers highly specialized in the aftermarket business will be present the future trends for the vehicle service and repair market in Europe and in BRIC countries. Later in the afternoon, a series of meetings will take place between experts and participants to examine in detail the opportunities offered by international markets on a more specific level.
More than 300 professionals from all over the world, representing vehicle and component manufacturers, independent distributors, as well as aftermarket networks, are expected to attend the IAAM13.
By organizing IAAM13, a one of a kind event in Europe, Autopromotec organizers say the event further asserts itself as a meeting venue for the international aftermarket and as an unmissable opportunity, not only for business but also to examine more closely the main themes that will characterize the market of tomorrow. Autopromotec thus fulfills its mission to support automotive professionals, offering them the unique opportunity to have an exchange of views with key market players, and contributing to the international development of its exhibitors and visitors.
The agenda, as well as the IAAM13 program, will be available soon on the event’s website, www.autopromotec.it.
