Autologic Diagnostics, a worldwide provider of aftermarket automotive diagnostics, has announced the appointment of new professionals to its team along with an employee promotion at its North American headquarters, located in Commack, Long Island, New York.

With growing acceptance of its newly released Autologic Assist diagnostics support solution, the company made the following appointments: Laura Boccardo has been named marketing manager; Gary Mueller has been appointed operations manager and Justin Kidd has been promoted to new product specialist.

Boccardo brings more than 13 years of marketing expertise to her new role. As marketing manager, she will oversee all marketing- and sales-related marketing efforts for the company’s North American operations. Prior to joining Autologic, Boccardo served in various marketing management roles, including, among others, those at TRI-ED Distribution, a security distributer based in Woodbury, Long Island, New York, and IVCi LLC of Hauppauge, Long Island, a New York provider of collaboration solutions. She has a proven track record for helping elevate marketing efforts for various high-tech companies. Boccardo holds a Bachelor of Arts degree from Marymount Manhattan College in New York.

Mueller is responsible for customer service management for Autologic’s North American clients. In this position, he will manage the company’s North American call center, based at its Commack headquarters. A seasoned customer service expert who has helped numerous companies add additional revenue streams and drive bottom-line profits, Mueller joins the company from Air Techniques, a manufacturer of products for the dental and medical industries. There, he oversaw technical support and customer service. Earlier, he managed call centers for Planned Parenthood Hudson Peconic in Smithtown and Santinelli International. Mueller earned his Bachelor of Science degree in business administration from the University of Missouri.

Concurrent with the new hires, the company promoted Justin Kidd to the role of new product specialist. Kidd joined Autologic in 2010 as technical support representative and, in 2012, was promoted to head of technical support, a position in which he headed all efforts of the North American technical support group. In his new capacity, Kidd, a certified Mercedes-Benz and BMW master technician who has spent more than a decade in the automotive industry, is focused on creating detailed and insightful technical content and hosting weekly webinars to educate and share data with Autologic’s fast-growing customer base. During his tenure, Kidd has instructed multiple training classes at the Autologic Conference and Tech Sessions (ACTS), one of the largest aftermarket European vehicle training seminars.

“With these new appointments and Justin’s promotion, we are rounding out the North American professional team, adding a range of talent that is helping demonstrate the capabilities of our new, integrated aftermarket automotive diagnostic solution to the marketplace,” said Kevin FitzPatrick, president of Autologic North America. “As the only company with a cloud-based device that brings together third-party data resources, top-notch service capabilities and hardware in one single solution, Autologic is well-positioned to help repair shops throughout the country enhance productivity, improve revenue and increase car count. Each of these professionals will play a key role in our quest to continue to help our customers across North America achieve that, and we look forward to their respective contributions.”