Arch Auto Parts, an aftermarket auto parts supplier with 10 stores in Brooklyn, Queens and Long Island, New York, has announced that they have completed a major rebranding, starting with its Queens store. The store has been completely renovated on the exterior and interior, featuring the new bright red Arch Auto Parts logo signage, to better serve both retail parts shoppers and professional service technicians.

Arch Auto Parts carries national brands that professionals and DIY technicians trust, including Akebono, Bosch, Gates, Denso, Raybestos, Gabriel, MPA, Standard, Exide, TRW, Timken and NGK. According to the company, retail customers will also find many hard-to-find parts typically sold only at dealers, at discounts of 50 to 80 percent off dealer prices.

“Our bright new storefront will help retail customers discover what expert mechanics have long known. Arch carries an exceptionally deep inventory of national brand, OE-quality parts, so most customers find the parts they need at their closest Arch store,” says Chris Bodh, CEO of Arch Auto Parts. “Whether it’s an expert mechanic or a first-time parts shopper buying for their brother-in-law to install, Arch makes sure each customer gets the parts that will fit their vehicle exactly.”