GERMANTOWN, Tenn. Independent parts supplier Atlantic Pacific Automotive LLC (AP Auto) has introduced its new StormShield premium wiper blade program.
“Wiper blades are an important product line for our traditional jobber customers," said Don Youngblood, president, AP Auto, a subsidiary of DYK Automotive Inc. "StormShield is designed and manufactured so jobbers can offer their customers a high-quality product at a very affordable price point. This new program continues our efforts to help customers grow their business in this challenging market and to stay competitive with auto parts retailers.”
Youngblood says StormShield is truly a premium-quality program in design, components used and manufacturing process. StormShield blades are comprised of all-metal frames with a sturdy vented bridge and riveted joints and feature a streak-free, quiet wipe from compression molded premium rubber with PTFE coating to resist cracking, tearing and squeaking. To assure long-term performance, StormShield also uses powder-coated frames and stainless steel splines. The patented 4×1 adaptor system allows for easy installation in most traditional wiper arms.
“Our high-impact graphics package design and merchandising displays are both dynamic and informative, helping our customer sell these wiper blades," explained Youngblood. AP Auto offers a free-standing display program to help jobbers merchandise the StormShield blade program.
StormShield is the latest addition to AP Auto’s family of private-label brands, that include Master oil, lubricants and chemicals, Pro Gauge filters, Armor paint, Fade Free friction, E-Tron ignition and AmGauge bearings, seals, chassis and suspension parts.
StormShield windshield wiper blades are available exclusively through AP Auto and Keltner Distribution. For more information, visit www.apauto.com, or www.keltnerdistribution.com.