Alltech Automotive, a manufacturer of aftermarket parts, has promoted two top performers in its national sales team.

Roger Bird is now director of sales – retail markets. Bird joined Alltech in 2018 as national account manager and has more than 25 years of aftermarket sales and management experience with Motovicity Distribution, Philips Automotive Lighting and AutoZone.

Bruce Overton becomes director of sales – traditional markets, having joined Alltech recently as eastern regional sales manager. Overton has held sales management roles with Plews & Edelmann, Old World Industries LLC, Genuine Parts Co. and more. 

“Roger and Bruce have been key contributors to Alltech’s phenomenal growth,” said Richard Odom, vice president of sales and marketing at Alltech. “We look forward to even greater success that lies ahead.”