AAM Joins CES with Experiential Display Showcasing Pivot to EV

AAM Showcases Pivot to EVs at CES

Immersive CES product exhibit highlights AAM's commitment to electrification.

American Axle & Manufacturing (AAM) invites all CES attendees to visit the future of electric driveline systems at its booth, located in the West Hall, #6800. This is AAM’s first official presence at the world’s most influential global tech event. The company says its participation this year demonstrates its “deep commitment to sustainable mobility and advancement in creating carbon net zero solutions.”

“OEMs partner with AAM to achieve their vision of sustainable mobility,” said David C. Dauch, AAM chairman and CEO. “AAM is creating some of the most sophisticated technology available today. This includes our market-ready electric drive systems that improve packaging, power and range. Innovations like these are driving the industry’s transition to electrification.”

For more than a decade, AAM’s designers and engineers have been at the forefront of electrification. Many of these products, including the company’s award winning, next generation 3-in-1 electric drive unit and fully integrated e-Beam axle, are on display in AAM’s booth. Visitors will see nearly a dozen pedestal displays featuring market-ready EDU systems. AAM experts will be on-hand to answer questions and discuss technologies. AAM also has a variety of high-tech and interactive exhibits to engage visitors.

Battery Electric Truck – AAM engineers have modified a traditional light-duty truck powered by an internal combustion engine and transformed it into a specially designed battery electric truck, powered by AAM’s 3-in-1 high speed electric drive units. This 1500 series pickup truck features a single 150kW EDU driving the front wheels and a dual motor version producing 300kW in the rear. The 3-in-1 design integrates AAM’s proprietary motor, inverter and gearbox technologies into a single assembly for advantages in packaging, cost, performance and simplified integration into vehicle platforms. 
  
The rear axle also features AAM’s TracRite AL automatic electronic locking rear differential that automatically synchronizes wheel speeds left to right when it senses wheel slip, providing maximum traction when needed. This battery electric truck is one of three AAM has built to develop and showcase versions of its next gen electric drive axles specifically for the truck market.
  

Vehicle Configurator – AAM’s booth also is highlighted by an interactive display that allows booth visitors to virtually build their own vehicle using AAM’s compatible systems and components. Once the vehicle is built, visitors can see how it will perform, with a variety of vehicle attributes such as peak power, max torque, acceleration, towing capability and cruising range. From skateboards to performance sedans, SUVs to heavy duty trucks, and everything in between, AAM has market-ready modular electric drive technology to suit the industry’s needs.
  

Dynamic Tabletop Display – This dynamic display provides a unique perspective of AAM’s product portfolio of components and assemblies. On a horizontal touch screen, visitors can learn about inverters, actuators, rotor shafts and differentials by simply placing a small-scale replica of the product on the interactive monitor.
  

Driving Simulator – AAM’s vehicle simulator allows visitors to experience the difference between an electric vehicle and a traditional internal combustion powered vehicle. Drivers can select a virtual ride in either a light duty truck or a premium performance sedan while learning about the AAM componentry included in each.

Visit CES.tech for all CES 2023 updates and registration details.

You May Also Like

Snap-on TSS Onsite at SkillsUSA in Atlanta

The national leadership and skills conference will take place June 24-28, at the Georgia World Congress Center.

Snap-on-TSS-Onsite-at-SkillsUSA-in-Atlanta

Snap-on Total Shop Solutions (TSS) products, including wheel balancers, wheel aligners and diagnostics, brake lathes, automotive lifts and collision repair products, will be on display and included in the competition at the 2024 SkillsUSA National Leadership and Skills Conference, June 24-28, at the Georgia World Congress Center in Atlanta.

MEMA Hosts Roundtable with U.S. Treasury Officials

The supplier roundtable was held at MEMA member company, ZF, at its plant located in Fowlerville, MI.

MEMA Hosts Roundtable With U.S. Treasury Officials
Aftermarket Joint Channel Market Forecast Webinar Announced

The Auto Care Association and MEMA Aftermarket Suppliers, in partnership with S&P Global, have announced a member-exclusive Aftermarket Joint Channel Market Size and Forecast 2024-2027 webinar on June 6.

AAPEX Web Series Set to Begin This Month
AAPEX: What the Future Holds for the Automotive Aftermarket

Recapping the 2023 AAPEX Show, 130 countries were represented and more than 500,000 square feet of expo space was available for attendee exploration. There were more than 100 training opportunities offered, as well as 2,500 exhibiting manufacturers.

Keynote speaker announced for AAPEX 2024
Keynote Speaker Announced for AAPEX 2024

Award-winning sports broadcaster, host, entrepreneur and television personality Erin Andrews has been announced as the Keynote Breakfast speaker for AAPEX 2024.

Keynote speaker announced for AAPEX 2024
Other Posts
YANG Regional Meet-Up Held at Aftermarket 101

The networking event was held in conjunction with the University of the Aftermarket’s Aftermarket 101 program on May 21.

Yang-Regional-meetup
MEMA Aftermarket Suppliers Announces Reman Roadshow

Attendees will tour Bosch Rexroth, Circuit Board Medics and Standard Motor Products during the event June 25-26, in Greenville, SC.

MEMA-RoadShow
MEMA Aftermarket Suppliers Previews Aftermarket Technology Conference

Returning this year will be the second-annual MEMA Aftermarket Startup Challenge where startups will pitch their technologies to a panel of venture capital experts as well as conference attendees who can then vote for their favorite startup pitch in real-time.

MEMA Aftermarket Suppliers Previews Aftermarket Technology Conference
MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting

The Brake Manufacturers Council meeting will be held on May 31, in Naples, Florida.

MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting