Automotive Accessories Marketing USA Inc. (The AAM Group) recognized its 30th anniversary in a special presentation at its 2018 membership meeting, held May 14-17 in St. Louis. Incorporated in Texas in 1988, The AAM Group was headquartered for 14 years in New Orleans before being moved to its present location in Piney Flats, Tennessee, in 2003.
Attendees were treated to a visual timeline of important events in the company’s history, including member warehouse join dates and an AAM logo retrospective that illustrated how the organization’s identity has evolved over the years. In addition, many vendors received custom commemorative stand-ups representing their tenure with the group via sales flyer images from years past.
The AAM Group is one of the largest distribution groups in the Specialty Equipment Market Association (SEMA) marketplace. Now in its 29th year, the corporation was founded by eight high-performance warehouse distributors that sought to achieve cooperative scaled purchasing and marketing advantages. The AAM Group now includes 21 member-companies operating 39 distribution centers throughout North America.
The AAM Group manages product purchasing and marketing for manufacturers affiliated with three flagship retail marketing programs: Parts Pro (PartsPro.com), Performance Corner (PerformanceCorner.com), and Total Truck Centers (TotalTruckCenters.com). Leveraging a strategic blend of marketing tactics, including digital catalogs, mobile apps, local-optimized website design, print store flyers and catalogs, videography, and multi-channel news distribution, The AAM Group equips and influences local retailers and installers on behalf of its members and vendor partners.
